HomeConsultantTo be or not to be….an expert?

I was recently told that I needed to prove that I was an expert to my audience. Yes, PROVE, that I am an expert at what I do. With that statement I am able to debunk it rather quickly with a real life example. One in which early in my writing career, i.e. my first book, I was able to see past this issue because of this one example.

Listening to a teleseminar years ago I heard a gentleman named Matthew Bennett who has now become a best-selling author and businessman. But what got him started as an expert was NOT what he was an expert at, his first book:

Maternal Journal

Yep, you heard that right. He wrote a book about pregnancy to help first time mothers track, deal with, and communicate with their doctor their health issues. He had lunch with an OB/GYN doctor one day who described a problem he was having with his patients and Matthew, open to new opportunities, saw a need and met it with a solution.

Here’s the kicker: He took three years and wrote and published the book, but when he did, he did not have kids, was not married, and he is NOT a doctor. He was not an expert BEFORE he wrote the book, he became an expert AFTER he published it because he did the research and then marketed his book to, not directly to mothers, but to doctors that bought them for their patients! He BECAME the expert with testimonials from experts, the doctors, by becoming experienced doing the research and then compiling the information into a form that customers needed and wanted it, both doctors and women.

So your credibility as an expert shows up when you provide quality and truthful information that people need and want, and then are willing to pay you for it. It does not hurt your case when you can describe your years of experience, but don’t let it stop you either.

Just don’t let anyone tell you that you have to prove yourself an expert to be one, first, before you can help others. Ensure you provide good information to your customers or clients that solves their problems and you’ll gain experience and expert status.

 “Every artist was first an amateur.” Ralph Waldo Emerson


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