Kevin Cullis: How to Start a Business Mac Version

As an entrepreneur, you consider everything regarding your product and service. In doing your marketing, have you considered the colors your choose?

In this web article How Color Affects Our Purchases [infographic] you’ll see how colors affect our purchases, which should hopefully affect how you intend to sell your product or service. This includes the color schemes of your brochures, web site, book cover, etc.

Oh, and what about small little icons? Here’s a neat little treat about Apple’s icons in this article Apple icon secrets: Hidden meaning hiding in plain sight, oh, and the level of detail that is used.

Hope this helps you with your business marketing.

An an entrepreneur and startup business I’m finishing up writing my book using Macs in business. One of the things about writing is noticing the “color” of your text on the page. Here’s a tip to see what I mean.

1. Download the Mac widget Lorem Ipsum and install it on your Mac (or if you don’t like that, visit the Lorem Ipsum web site to get more text for your book).
2. Click on the “paragraph” length and then copy it to your clipboard.
3. In Font Book select the “Custom” menu item.
4. Paste this paragraph into the large text pane.

There you have it. You can now view the “color” of the text as it will look on your page with the font that you have selected.

Do you have a writing tip using a Mac, or even a Windows computer? Let us know.