For those that are former or current Apple employees there is now another competitor to Apple Retail: Microsoft. Microsoft is now seemingly beginning to poach Apple’s retail staff to staff it’s own up and coming retail stores. Read this article “Microsoft is supposedly stealing Apple retail staff” to get the scoop.
What does this mean for Apple? Apple’s expected loyalty to itself by its employees is now going to challenge Apple’s leadership values and expectations, do they need to change? Can they change?
Does this mean that the coveted Specialists/Concierge jobs will further deteriorate into “Wal-Martish” mentality and tarnish Apple’s brand? Or will Apple respond to this Microsoft challenge with something innovative? Or keep everything as is?
How do you think Apple’s leadership will respond to this threat?
