Kevin Cullis: How to Start a Business Mac Version

One of the most crucial points of any startup or entrepreneurial business is how to price your products or services. During a recent radio interview with Kristin Tews she asked my thoughts about pricing your product and we got into a short discussion, but it needs to be clarified for those that listened to the interview what I was referring to. I was referring to the tendency to “drive toward the dirt of pricing” versus her thought about “no one will pay $80,000 for your services if they’re worth $40,000,” two ends of the sliding scale of the price continuum, not one side or another. So here’s an illustration.

“House for Sale.” One of the easiest ways of seeing pricing in action is watching the selling price of a house, so here’s an example:

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Startups and entrepreneurs have a difficult time about one subject: Pricing.

Here’s a great article at the web site On Startups, Secrets Of Freemium Pricing: Make The Cheapskates Pay about how to consider pricing for certain types of customers.

There’s a great post over at another blog that discusses pricing your products and services. The post “6 Things They Mean When Say They Have No Money” is a great article about how you view yourself and your customers.

In the book “Think and Grow Rich” Napoleon Hill states, “I fully realize that no wealth or position can long endure, unless built upon truth and justice, therefore, I will engage in no transaction that does not benefit all who it affects.”

There’s the answer.