Pricing your products or services
One of the most crucial points of any startup or entrepreneurial business is how to price your products or services. During a recent radio interview with Kristin Tews she asked my thoughts about pricing your product and we got into a short discussion, but it needs to be clarified for those that listened to the interview what I was referring to. I was referring to the tendency to “drive toward the dirt of pricing” versus her thought about “no one will pay $80,000 for your services if they’re worth $40,000,” two ends of the sliding scale of the price continuum, not one side or another. So here’s an illustration.
“House for Sale.” One of the easiest ways of seeing pricing in action is watching the selling price of a house, so here’s an example:








