1 thing that separates an average entrepreneurs from great ones!
I have had a number of discussions recently with various types of entrepreneurs from graphic artists, videographers, restaurants owners, to construction owners and one thing that keeps coming to mind is what separates the good entrepreneurs from the great ones. But before I get to the issue at hand, let me tell you a story.
I was at one point very interested in Linux as my operating system of choice in the late 90′s. Why? Because the Mac OS was going to be based on FreeBSD UNIX based on it’s historical roots (you have got to see the lineage of UNIX). I wanted to learn the ins and outs of how it worked, getting “under the hood” of the OS. Going from the original Mac to Linux was like going from grade school math to calculus! Man, did I pull my hair out learning the command line interface (CLI). But that learning experience, as difficult as it was, made a profound affect on my understanding what a computer COULD do. I also began to understand Open Source Software (OSS) as it pertains to it’s development. Fast forward a few years while using Linux. I was talking with a photographer and I had mentioned that GIMP was a good OSS solution to try and it was FREE for his Windows system. He asked some more questions and as he was leaving he stated “If GIMP has one tool that PhotoShop does NOT have and it’s free then I’ll be getting it for sure!”
Fast forward to today. Talking with entrepreneurs I have stated that my book covers business essential steps and using the Mac to start a business. Because I was writing for a Mac nearly all have dismissed my book because I’m writing for a Mac, but only a few stated “Are you going to write one for Windows” and only one asked the most important question of all.
Can you tell the difference? Can you see where this is going? Can you see the progression?
If you have seen Dan Pink during his TED presentation he discusses the concept.
It’s about viewpoint and the degrees of viewpoint, focused versus broad.
I’ve bolded the hints, do you see it now?
So here’s the question:
What can I learn from your book?
That’s the difference maker between average entrepreneurs and good ones, the good ones learn from anywhere how to improve their business and apply it if it works and works for them!
But what about great entrepreneurs?
The difference between good and great entrepreneurs is the cost factor!
A good entrepreneur sees only a cost, a great entrepreneur sees the Return On Investment (ROI) of what they are purchasing.
Great entrepreneurs see the investment value of what they are buying, not the cost. A good entrepreneur sees a $20 cost, a geat entrepreneur sees a $40 investment if it saves/earns him $200!
So, which are you?
If you think this is wrong, here’s further info to back my comment up.
