Kevin Cullis: How to Start a Business Mac Version

Here’s a short list of fonts on your Mac that you can use for Christmas, Chanukah, or other Holiday announcements.

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When you become an entrepreneur and startup you’re always finding answers to problems or issues and not have to spend any money. Well, one of the issues surrounding your marketing is which fonts go well with one another? Sort of like which wine goes with what meat?

Here’s an expert typographer Indra Kupferschmid gives you the answer to what other fonts go with Helvetica.

History: Typesetting circa 1910 at the US Government printing office.

As an entrepreneur and business startup using a Mac I’m always looking for basic items much like going hiking for the first time. What do I take with me, what do I have to have? Same with getting into the graphic arts.

Here’s a list of 25 classic fonts for graphic designers that can translate into a business startup or for an entrepreneur that may not know what “got to have” fonts are needed for their Mac running business. But rather than go to the site, here’s the list of what’s on your Snow Leopard Mac in bold:

1. Helvetica (y)
2. Bodoni (n)
3. Clarendon (n)
4. Akzidenz Grotesk (n)
5. Avenir (n)
6. Din (n)
7. Futura (y)
8. News Gothic (y, called News Gothic MT)
9. Frutiger (n)
10. Meta (n)
11. Gill Sans (y)
12. Garamond (y)
13. Mrs Eaves (n)
14. Dax (n)
15. Myriad (n)
16. VAG Rounded (n)
17. Optima (y)
18. Avant Garde (n)
19. Univers (n)
20. Rockwell (y)
21. Minion (n)
22. Sabon (n)
23. Cocon (n)
24. Rotis (n)
25. Bembo (n)

Apple hasn’t done a bad job giving beginning Mac users a smattering of good fonts to work with about 1/3 of the “classic fonts” in your Font Book listings.

What you DON’T want to do is get “complex” fonts and use them in your writing. Here’s a great short article on complex versus simple fonts.

The real question: what order should we get our next fonts?

Do you have any comments about these? What would you recommend for the basics?

As an entrepreneur and business start-up we all begin somewhere.

I am finishing up my first book and am in the editing stages now and I am starting to consider how my book will look to others, and in this case, how my fonts will look in the book’s interior. A readability issue. How does my text look to the reader.

I found a quick link to a quick article that as a novice to fonts it broke fonts down so even I can choose between a few choices. The article 19 top fonts in 19 top combinations is a first start for those that need to buy a clue from their local graphic artist. But better yet, I’m a better informed customer to a future graphic artist now.

Here’s his list with headline first and text being second and I have indicated which ones are default loaded on the Mac (bold is a Y/Y, italic has at least one loaded font, so you can figure out which extra ones you need to buy):

1. Helvetica / Garamond   Y/Y
2. Caslon / Univers  N/N
3. Frutiger / Minion   N/N
4. Futura / Bodoni   Y/Y
5. Garamond / Futura   Y/Y
6. Gill Sans / Caslon Y/N
7. Minion / Gill Sans   N/Y
8. Univers / Caslon   N/N
9. Bodoni / Futura   Y/Y
10. Myriad / Minion   N/N
11. Avenir / Warnock   N/N
12. Caslon / Franklin Gothic   N/N
13. FF Din / Baskerville   N/Y
14. Trade Gothic / Clarendon   N/N
15. Baskerville / Univers Y/N
16. Akzidenz Grotesk / Garamond   N/Y
17. Clarendon / Trade Gothic   N/N
18. Franklin Gothic / Baskerville   N/Y
19. Warnock / Univers   N/N

As I was going over my book I actually chose #1 above without realizing it, but I see what he means now.

But the one thing that would be helpful is if Doug actually took his comment “I could have picked Baskerville, Caslon, Garamond, or Minion, etc. (all serif typefaces) to go with Futura (a sans serif typeface)” and for us newbies he could have expanded upon this some more. Note to Doug, we just don’t have the “eye” for this stuff! If you do add to this, I’ll put your name in my upcoming book as helping me out.

Looking at my Snow Leopard fonts loaded on my Mac I see that I have 203 fonts in Font Book, where do we buy a clue how to use these?

Anyone with any different ideas or comments?

Update 3/10/2010: Here are some sites to find fonts:

• Fontshop
• MyFonts
• dafont.com
• Fonts.com
• Linotype

As one who is not a graphic artist I see my Mac with Snow Leopard installed has a number of fonts installed, but how the heck does one know which ones are used where in which case?

As a business owner it would be nice if some graphic artist took a list of the fonts that come with a Mac give a quick outline of where each of them would be used, such as: writing, books, web, art, graphic art, etc.

Anyone out there that has done this for us average folks?