Here’s a great video on how Orabrush got into Walmart stores. They did not use the traditional routes that other companies take, such as trade publications, etc. They used targeted Facebook ads. Oh, and notice they use a Mac for their business in the video. 
When you become a startup entrepreneur you move from “idea” to “what’s your numbers” to find out where you are in your life and business goals.
Here’s a great link by KBJOnline (she’s a Mac fan girl to boot ) to a guest blog post It’s the Numbers….Stupid! 3 Tips for Justifying Social Media Now and Beyond knowing numbers that affect your business and include social media.
If you are an entrepreneur, you on occasion market with advertising. Facebook has ads that can run, but what are the results? Read Business Insider’s web site link CHART OF THE DAY: The Most Successful Facebook Ads and see who has the most effective ads. The more you know, the more you can make informed decisions.
Here’s a great tip to use Apple’s iChat for Facebook’s chat. Like it much better.
Here’s a good link by Mari Smith “10 Ways to Stay Safe on Facebook” on how to keep your Facebook account clean from bad folks. Too often new technology is great, but as with anything, so abuse it and get others to abuse it for malicious activity.
Keep safe.
