Tag Archives: entrepreneurship

So you want to be an entrepreneur

Ok, so you think you want to become an entrepreneur, take a look at the image below and see what each of us sees through our own colored glasses of life.

And then watch what Steve Jobs says about starting your own business, or using your talents for doing what you love.

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Low job prospects presses individuals into entrepreneurship

selfmade image of U.S. Unemployment rate from ...

Image via Wikipedia

Is this the new economy reality? Read this article post from Impact Labs entitled Jobs of the Future Will Not Support Basic Standard of Living in U.S., it’ll make you think.

As the economy limps along and long term prospects of finding a job gets slimmer, people are being pressed into entrepreneurship. The Kauffman Foundation has a post that outlines the numbers, ‘Jobless Entrepreneurship’ Tarnishes Steady Rate of U.S. Startup Activity, Kauffman Study Shows. Here’s a quote:

According to the “Kauffman Index of Entrepreneurial Activity,” a leading indicator of new business creation in the United States, 0.34 percent of American adults created a business per month in 2010, or 565,000 new businesses, a rate that remained consistent with 2009 and represents the highest level of entrepreneurship over the past decade and a half.


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Train yourself to have an entrepreneurial attitude

An entrepreneur using a Mac makes a lot of sense, but more importantly it’s the entrepreneurial sense that is more important.

I was at an entrepreneur event one Saturday recently and during a breakout session with a table of other people we got onto a discussion about weight loss, health issues, and business, and how they both fit into our lives. One of the ladies discussed how she had begun walking to not only get out of the house, but more importantly, to get moving and hopefully lose some weight. Her issue was she was bored and began eating to combat her boredom and walking was her way of killing her boredom.

So after a while this, too, had become routine for her. She mentioned that after a short while she was once again getting bored. She asked her neighbor if  her dog needed to be walked. Of course said yes, she then took her neighbor’s dog on her walks.

After 9/11 I lost a job right and had to became a janitor and lost 15 lbs because of the work I was doing. Funny thing, rather than joining a gym which would have COST me money, I got paid for losing weight AND learned a little bit about what it took to run a commercial janitorial service. While it may not have been as fun as joining a gym, it was at least beneficial for both me, my income, and the company I worked for.

After this comment to the table I turned to the lady walking the dogs and told her that she should get all of the neighborhood dogs and walk them and charge the families for walking them. She’d not only get her exercise, but she’d provide a service for her neighbors AND the dogs would love to get out and see their neighborhood. She might not earn a lot, but it might pay for something, like a night out on the town, a trip to a local hotspot somewhere, or a bottle of good tasting juice to drink.

The breakout session leader sarcastically said, “Typical thinking of an entrepreneur!”


During another conversation with a editor/writer I suggested my book should have the opportunity to be read by all of those in the career in the book publishing industry, especially by writers. I was told that my book would not work and was rejected.

Myopic. Both of them. Why?

One of the books that I recommend in my book, How to Start a Business: Mac Version is one by Michael Gerber, The E-Myth Revisited, a game changer. His premise: No matter what you do, you are in business, and while you have the title of entrepreneur it’s important that you think like a business owner no matter what your career! He states there are three levels of thinking: technician (graphic artist, writer, editor, system administrator, lawyer, doctor), project manager (being able to get multiple things done, on time and under budget), and business owner (the ability to make a profit by providing a product/service and to grow a business).

In the many discussions I have had with those in any career (writer, graphic artist, doctor, lawyer, system administrator, etc.), I find that most people only want to be or see themselves as Super Technicians. They’ll do some work using some project management skills, but reject and in some cases even abhor the thought of running their technician career as a business. They only want to be the Super Writer/Super Graphic Artist/Super Editor/Super Lawyer/Super Doctor. There is nothing wrong with this at all. But. And this is a big but.

Using your talent to run a business may detract from what you love to do, but it is essential to your livelihood. What is fascinating is that others in any other business industry echo my sentiments exactly.

You have to learn to be a business owner or you have a greater potential to not meet your goals.


  • Have you ever thought that if you make more money (charge more) per the amount of work you do, you could have more time to be more creative with the work you love?
  • Or donate your time to worthwhile organizations with more free time.
  • Outsource parts of your business that you don’t like to do.
  • If you don’t want to run a business, hire someone to do it for you that you trust.
  • Find multiple streams of income about your craft (My book goes into this on page 50).

But first learn about business basics so you won’t be taken advantage of. You’re trainable and the skills are learnable.

Your thoughts?

Need 20-25 stories about startups using Macs….

….and this is a chance for you to discuss your business and using a Mac to start up your business. Your business story covers what you are thinking about using the Mac and can answer such questions as:

  • short description of your company
  • how and when did you first starting to use your Mac in your startup
  • the good and the bad, strengths and weaknesses about using the Mac
  • what lessons you have learned about startups
  • what advice you’d give to people considering starting up a business
  • anything else you can think of

The length of the story needs to be around 450 500-700 words or less (or more if you want me to edit it down some) and may contain one graphic/photo. Use iWork Pages so that I can insert it into my upcoming 6×9 sized book.

I’m looking for a mixture of businesses and even out of the ordinary businesses, for example animal husbandry, that tells how a Mac can be used in that business or industry. This is an idea I had and putting it out to see what Mac users want to talk about using the Mac and see what you all have to say about this idea.

Let me know what you think and what issues you see. I’m winging this as I go, so be prepared for changes, but I’m looking for suggestions as well.

P.S. Also think of this as a short introduction to who you are and I’ll figure a way of pointing your information to your company’s web site or blog so you’ll have more information to discuss your company with future customers.

Update #1: Think in terms of telling your story to others, tell it compelling enough so that people are entertained and enlightened at the same time. Also, enjoy writing it, have some fun.

College tuition costs getting out of touch with students

Here’s an interesting article “College: most expensive than ever”, as if it’s the availability of money that is the problem. Has anyone looked at the what you get for what you pay for? Does that mean that book stores can’t supply a “college level” degree of experience at a less costly way or getting a “degree”? How about your local public library, or better yet, get a “library card” from your local community college and digest the books from there. But what is the difference between college and books from Amazon.com or your local Barnes and Noble.

College is more for those that want to work for others and less for entrepreneurship because universities and colleges offer far fewer courses for entrepreneurship. While  becoming a doctor, lawyer, biologist, or writer means you can learn at college, it does not stop you from learning on your own about starting your own business and getting the “school of hard knocks” experience rather than grades from teacher. But where are most of the jobs created? In small businesses. School will give you a head full of knowledge, not nearly the experience of failing in real life.

So, you can go to college if you want to, I have, but now that I’ve been I’ve learned more from “life” than I did at college.

It’s all about reading and learning, never about college.

For the best return on your money, pour your purse into your head. Benjamin Franklin