Kevin Cullis: How to Start a Business Mac Version

You know, setting expectations with customers is your first order of business as a startup entrepreneur. But often, things get out of whack that are either in or out of your control. From the customer’s standpoint, many don’t care and may leave. Others may understand, but only if you show that you’re human and willing to make amends.

Here is at the blog site Open Forum an article How to Apologize to Customers and Have Them Love You More offers great advice to help mend fences with a customer.

Most important for any startup entrepreneur: To learn what went wrong and where and remember it and figure out how to prevent it in the future. Prevention of a problem is FAR cheaper than fixing one.

Related articles

• Most Startups Still Treat Customers Like Outsiders (businessinsider.com)
• From #SXSW: How a little love can go a long way when responding to customers (smartblogs.com)

There’s always the opportunity of a startup and entrepreneur to see what is best and to emulate the best to keep up with your competition. But how does Harvard Business Review and Success Magazine do with their customer service?

In the blog post  ”Which is better: Harvard Business Review vs Success Magazine” you get a good idea which is the better from the customer’s perspective. And it’s not pretty, even though the content are both equally good.

And for one good last measure, Harvard Business Review costs $79 a year for their subscription and Success Magazine costs $24 a year.

Which one would you choose?