Kevin Cullis: How to Start a Business Mac Version

As an entrepreneur, you consider everything regarding your product and service. In doing your marketing, have you considered the colors your choose?

In this web article How Color Affects Our Purchases [infographic] you’ll see how colors affect our purchases, which should hopefully affect how you intend to sell your product or service. This includes the color schemes of your brochures, web site, book cover, etc.

Oh, and what about small little icons? Here’s a neat little treat about Apple’s icons in this article Apple icon secrets: Hidden meaning hiding in plain sight, oh, and the level of detail that is used.

Hope this helps you with your business marketing.

As one that is NOT a graphic artist I could learn about colors but it’s a matter of how much time do I have to learn that among all of the other stuff I have to learn. One of the “kewl tewls” that I have found that accelerates this process is Adobe’s Kuler tool, web site, and widget for the Mac. What this tool does is give you listings of five coordinated colors in a theme that so you can use these colors in your newsletter, web site, blog, or your charts in Pages or Numbers.

Check it out, great way of getting new ideas to color your documents and communications with your ideal customers.

If you want, add to their collection.