Testimonial letter from Henry Scadding (1883) (Photo credit: Toronto Public Library Special Collections)
One of the factors of any entrepreneur starting a business is getting testimonials, those comments from customers that tell others of the value of your work.
What most budding entrepreneurs do not understand is that the relationship between both business and their customer and vendors is essential, and missing this vital aspect of building a business becomes missed opportunities for future business and growth.
Too often budding entrepreneurs act like sponges, willing to take as much free stuff as possible with little to give back or share. One of the simplest acts to get noticed for your business is….
When you learn about the Greatest Generation, WWII veterans, you learn that those coming back from the war in Europe (V-E Day, Victory in Europe) and the Pacific (V-J Day, Victory in Japan) were filled with a greater sense of purpose than is unlike in any previous US history. What was their sense of purpose? A Just Mission. This war went far beyond our own national borders, but more important, it involved millions of men and women in the fight, those fighting the fight and those supporting those that fought. It was the combination of both outside our border and the numbers of people involved that changes the scope of that generation. For veterans and military members going to war, it means using what available resources, sometimes limited or sometimes improvising, are at one’s disposal to get the mission done. It also means marshaling others of your team to help, because in most cases you rarely do it alone, it’s a team effort.
“You have enemies? Good. That means you’ve stood up for something, sometime in your life.” -Winston Churchill
“Be prepared at any given moment to give up your job to do what is right, you have to stand up for what is right.” – ID State Rep. Matt Shea
I “called out” politely a reputation expert’s viewpoint about reputation. A “call out” is calling out something negative versus a “shout out” is shouting out something good. What was her point that I countered her position? You have “One Shot.”
Early in my writing career, i.e. when all I had was an idea and just started writing not knowing where it would lead, I thought I was thinking big enough.
Little did I know that I did not think big enough, but that’s par for the course when you start down a new path of your talented life. You mostly can only see just a little bit down the road of life, but you can believe further down that road.
So, what was this “not thinking big enough” problem and my book and blog?
As a startup entrepreneur you’re always on the lookout for ways of serving more customers at each chance you get, whether it’s through marketing, generating leads, sales, or just plain ol’ helping someone else out. It’s about earning more than a starving artist’s wage. But as with any business, there is the craft of your business that you love to do and then there is the business of your craft, how to make money doing what you love to do.
Having said that, there are a number of quotes that I’d like to share:
Never hand an ill workman good tools.
An ill labourer quarrels with his tools.
So, what do these mean? A poor technician, i.e. workman, artist, writer, etc. makes excuses for the tools they use in getting the required results. It’s the same as saying that buying a great word processor will make you a good or even great writer. Not quite.
A good word processor (the tool) makes the task of writing easier, but it does not make your writing (your skill) any better. Whether it’s a book an author is producing or a graphic by an artist, it takes work and talent, using good brushes to do oil paintings with or using a good saw to finely and precisely cut wood. If you don’t know how to use them well, i.e. your talent or skills, it won’t make the results any better.
I posted the blog because I wanted to showcase how laws affect both businesses and customers.
We in the US started out being run by rule of law, a Republic, not a Democracy, and we’re still a Republic, although somewhat watered down some in the last number of decades. If you don’t agree, then refer to this 10 minute Wimp.com video titled The American form of government explaining the different forms of government. The rule of law affects businesses, both startups and established businesses, as well as customer behaviors.