You know, setting expectations with customers is your first order of business as a startup entrepreneur. But often, things get out of whack that are either in or out of your control. From the customer’s standpoint, many don’t care and may leave. Others may understand, but only if you show that you’re human and willing to make amends.
Here is at the blog site Open Forum an article How to Apologize to Customers and Have Them Love You More offers great advice to help mend fences with a customer.
Most important for any startup entrepreneur: To learn what went wrong and where and remember it and figure out how to prevent it in the future. Prevention of a problem is FAR cheaper than fixing one.
- Most Startups Still Treat Customers Like Outsiders (businessinsider.com)
- From #SXSW: How a little love can go a long way when responding to customers (smartblogs.com)