Entrepreneurs look for results and using a Mac can increase the results you want. Why? Because it takes less time to get things done than other ways.
Process and Results Defined. There are two components of each result:
- Process – the steps needed to accomplish as task or achieve a goal.
- Result – the goal, ends, or the final means of your endeavor.
Results Defined. You need to define the results you want to achieve, i.e. in most cases it’s what your customer needs or wants. While you may have the idea to satisfy your customer, it’s not about you, it’s about them. They have the money and are willing to pay you for your product or service.
Process Defined. There are four ways to looking at getting results.
- Effective is getting the job done per your and your customer’s expectations. It’s achieving the goal or task.
- Efficient is getting things done at the least cost in both in your time and money. The Mac saves time, therefore it saves money.
Giving these definitions, here’s how you look at things from a business perspective. There are four phases to getting results:
- Not Effective, Not Efficient – Neither satisfying your customer and potentially losing money, but consider your ROI (Return on Investment). This may mean that you maybe investing both time and money in getting a new product/service to market. Edison spent time on 10,000 experiments to design the light bulb. In the book “Napoleon Hill’s A Year of Growing Rich” on Week 45 Edison was asked if he did not uncover the secret to the light bulb when he did, what would he be doing. With a twinkle in his eye Edison said, “I’d be in my laboratory working right now instead of wasting my time talking with you.”
- Effective, not Efficient – Satisfying your customer, but not optimal with your costs. You are making sales to customers and they are buying your product/service. You’re making money, but you need to reduce your costs.
- Effective and Efficient – Satisfying your customer and being optimal in your costs. Here you can’t go any lower as this will cost you sales and customer satisfaction. Here’s your MONEY MAKER. “A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.” Henry Ford
- Not Effective, Efficient – Not satisfying your customer, but keeping your costs low. A typical business bounces between #3 above and #4 here to maximize their profit. In some cases businesses even go further “below this line” and become immoral, unethical, and even illegal in their activities and actions. Taking a customer’s money and not delivering on their promise or outright theft. They not only lose their customers, they lose their integrity and reputation. “A business that makes nothing but money is a poor business.” Henry Ford
As #1 above, you’re investing time and money in coming up with something new. The question is not how much money are you spending, but how committed you are toward your goal. Notice that Edison was NOT persistent in doing the SAME experiment over and over. He was persistent in his goal, creating a light bulb, but he changed the process to achieve the results that he was looking for. Over 10,000 times the process changed!
While PC users like their computers, in “Mac vs. Windows: Tracking the customer satisfaction gap” Mac users have the highest satisfaction rate of any computer user. Why? Because of the aspects above. Macs are both efficient and effective from the USER’S experience.
In my book How to Start a Business: Mac Version I go into this idea and concept in more detail on page 199-200 and give examples. Using a Mac for your business is a no brainer.
Pick up a Mac and my book today, they’re a winning combination.