If you are in business for yourself you will invariably come across customers and vendors like this video shows. Vendor/Client relationships go hand in hand with businesses. How do you or would you handle customers like these?
One of the keys to negotiation is how much time you have invested with each customer. Too often the “bottom half” of customers only look at prices of products and services and not the value. You have to determine at the get go whether you intend to be the “lowest price” company and forever lowering your price to get customers. But another way is to move in the other direction providing greater and greater value to your customer to keep them coming back to you.