HomeChallengeEntrepreneurial survival means you need to self educate

As with any job, work, or business you need learn to get the job and get the job done. But most important is that you need to constantly learn. I was recently at a retreat and a good friend suggest to his friend to contact me for help. He has a good business making good money, but he had one thing he wanted to do.

He wanted to quadruple their sales! From $250,000 to over $1,000,000.

Nothing wrong with that at all, especially in this tight economy, and growing a business is always a good goal to shoot for. But there was a problem that I found that with one question showed the light on the problem.

I asked one question: Do you read?

He said no.

There you have it.

Reading just 10 pages a day, or 15-30 minutes per day you’ll have read enough in a little over two weeks to finish the average size trade back book: 180 pages. And if you do that over the course of a year you would have read around 20 books. Think how much more knowledge you would have acquired over the course of one year. Now how about two, three, or five years?

I have read about a book a month since the 1990s. Well, a couple biographies (Titan: The Life of John D. Rockefeller, Sr.  and The First Tycoon: The Epic Life of Cornelius Vanderbilt) were around 800 pages each, but I was able to learn a lot about our history as well as what these entrepreneurs had to put up with and where we have come, both the good and bad since the founding of our nation.

So whether you have an idea for a business, starting your business, or growing your business, the one constant is that you in order to get to where you want to go, you have to learn first the right mindset level. In order to have $1,000,000 in sales you have to think in terms of $1,000,000 in sales. What does that look like? What does that mean for your people and business systems and process? It’s one thing to have the desire, but in order to get there, everything is a process and you have to step it out, work it out.

In order to step or work it out you need to learn.


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