Here’s a great seven minutes on Direct Response Marketing vs Image Advertising by David Ogilvy. He says that results are better than creativity.
Here’s a short few minutes three lessons from David Ogilvy.
Here’s almost an hour long conversation with David Ogilvy interviewed by John Crighton in 1977. Here’s a great quote, “Most organizations use research as a drunkard uses a lamppost as support and not for illumination.”
- Classic Advertising Books (blogs.sitepoint.com)
- 10 David Ogilvy quotes that will transform the way you blog (holykaw.alltop.com)