HomeBusiness5 MarketingDavid Ogilvy: Advertising, Sales, and the rest
Foto de David MacKenzie Ogilvy

Image via Wikipedia

Here’s a great seven minutes on Direct Response Marketing vs Image Advertising by David Ogilvy. He says that results are better than creativity.

Here’s a short few minutesĀ three lessons from David Ogilvy.

Here’s almost an hour long conversation with David Ogilvy interviewed by John Crighton in 1977. Here’s a great quote, “Most organizations use research as a drunkard uses a lamppost as support and not for illumination.”

Enhanced by Zemanta

Comments

David Ogilvy: Advertising, Sales, and the rest — No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *