Marketing, marketing, marketing for startup entrepreneurs, it never stops, which is a good thing. I just finished up an hour long radio interview with Kristin Tews of Personal Best Show. The audio will be up in a few days at Kristin’s site or head on over to WKRS Radio’s web site, 1220 on the AM radio dial, and look for Kristin’s show.
Kristin was a great host, best I’ve had so far. WKRS radio is in North Chicago in Waukegan, IL, so I’m spreading my interview wings.
Here’s a guest post by James Kim who is a writer for Choosewhat.com
Always wanted to start your own business and be your own boss? Maybe you’ve always held back because of how expensive you thought it would be? Well, don’t worry any more! The recent huge success of small businesses (they’ve been the source of 64% of the net new jobs in the country over the last 15 years according to reports by the U.S. Small Business Administration) has spurred funding to aspiring entrepreneurs. With some funding behind you and business solutions readily available, there’s no excuse not to go for it any more
Yeah, so the money’s there, but where are you supposed to go to get it? Well, as the Federal Reserve Bank of New York advises on its website, it’s usually a good idea to start your search with “friends or relatives, partners, local development corporations, state and local governments offering low-interest micro loans or credit unions with small business loans” rather than big banks. Not only are you able to keep things closer to home, but it’s likely that you’ll find a much better deal. And, if that doesn’t work and you still like the idea of a more personal loan, you can use a site like guidantfinancial.com that tells you how to use loans against your 401K or IRA funds in order to start your business. Continue reading
Listening to a number of Silicon Valley discussions on and offline and their culture is one where you find the one thing they deal with over and over again is: how does one deal with failure.
The most basic question is: What do you call a failed entrepreneur in Silicon Valley? Experienced.
Anywhere else in the US and you have to change your name, move to another town, or your parents are embarrassed. In Silicon Valley after hearing about your first failure they ask, “What’s your next company going to be?”
The main culture should be innovation, that change is the name of the game, that leasing office space to 20 year olds is not unheard of, that taking a $2 Million dollar check and building a company around solving a problem is THE most important part of a startup culture.
It needs to be the same throughout the US, in schools and universities, businesses, and government institutions.
Here’s where all of the Mac users are, check out Mac distribution by state map.
Just goes to show that Mac are gaining ground everywhere.
MacDailyNews “Top U.S. Mac-using cities has a bit more info about Mac users.
Here’s our fourth profile of startup entrepreneurs and Megan Andrus of LiquidRedDesign.com and Myaccessorybusiness.com
1. What was/is your background toward business before you started your own (family of entrepreneurs, paper route, raising bunnies, school, classes, etc.)? A friend of mine started designing boots and wanted to start a boot design company. I worked with her on the business plan and every aspect of the beginning stages of the company. Eventually, I quit my design job and worked with my friends boot company. After that, I went on my own and started collecting design clients through online postings like craigslist.org and began to create my own client base. Designing for all their different clients businesses gave me the idea to start another business of my own selling accessory sales kits at www.MyAccessoryBusiness.com
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As with any startup entrepreneur you start out with lots of hopes and dreams. And along the way, you expect both good and bad with the hope that there is more good than bad.
The guiding principle for any startup entrepreneur is to spend as little money as possible while accomplishing your goals. It’s about being a good steward of your financial and other resources.It’s about making sure that you’re making money first instead of just spending it.
Here is my short list of both.
I recently had my BEST enchantment encounter with none other than the man himself, Guy Kawasaki. It all started with a story he wrote in MacUser magazine in the 1990s. Fast forward to a few years ago as I began writing my book and the story so kept with me that I wrote the story that Guy wrote about in my book. Here is what I put in my book on page 239:
Startup entrepreneurs look for exposure for themselves, their product, and most of all their company. It’s a never ending part of marketing and you look for any and all chances to “meet and greet” with others that you can share a common connection with. A friend posted a link in the middle of June to an interview they did, a great interview, too, and I thought I’d make the same connection. I contacted the company with a one sentence comment (Hey, you interviewed my friend **** about her new book, would you do the same for me?) about the potential for an interview using their online contact form because in this internet age, a shorter introduction is better. It’s about respecting other people’s time.
I got a quick reply just a few minutes later. Impressive to say the least, even in the instant internet age.
If they quickly replied, so should I. I started to reply to their email, “Thanks for such a quick reply. My book covers from a person’s ‘idea’ to ‘Grand Opening’ and how to use the Mac tools, including using it for social media ….” and then I was about to point out the connections I would make and how I might be a good fit for an interview, when ….