Monthly Archives: June 2010

Apple iPhone’s “Retina Display,” hype or help?

When you’re an entrepreneur you’re always looking out to know if what you’re being told is what is actually being sold you. Well, Apple is calling it’s new iPhone 4 display “Retina Display” and according to Bryan Jones and his blog post “Apple Retina Display” Apple is living up to it’s marketing.

Good, glad that that is settled. Now where is my debit card, I need to take a trip to the AT&T or Apple store.

iWork Templates: Inkd and Stocklayouts web sites

As an entrepreneur and startup there is one thing that you work on: if you can’t do it yourself, hire someone to do it for you. Creating new documents can take time, but designing templates, or finding someone else’s designed templates, can save you time in the many tasks that

Inkd is just one such company the designs iWork templates, including a number of sections of free templates, both free to download and upload your own designs.

StockLayouts is another iWork Pages template web site with nicely designed templates for business use.

Check out both sites and see if you can reduce the amount of time it takes you to get your marketing up and out the door.

If anything, you can get some great ideas from them to try out yourself. It may take longer, but you’ll increase your Mac and iWork skill set and get things done yourself.

Unintended product development consequences: The Club

If you design a product or service be aware that there are both positive and negative consequences to your product design. Notice here the comments about “The Club” for preventing car theft. It actually ENHANCES the chances of being stolen. Why? Check out this article “What car thieves think about The Club” about engineering and auto theft prevention.

So, definitely have someone take a look at your product before you put it to market to see if you’re not helping the wrong persons.

3 Steps: Entrepreneurs, social media, and finding your 1000 fans

As any entrepreneur will tell you, and using a Mac, it’s about getting who you are out into the market among the rest of the businesses that you compete against. It’s also about connecting the dots when it comes to knowing your customer.

First. You have to have a product or service that you intend to sell to your ideal customer. This is a given, so I won’t belabor this point.

Second. You need social media to attract your customers to you. If you go to the Cool Infographics site you’ll find lots of sweet ways of showing information that you can learn from. But Willis Wee’s post about one graphic he described social media and how it is changing business communication. As an entrepreneur you need to address, as time and resources permit, to working some of these social media channels. But remember, the channel is NOT the customer, it is just that, a channel. What flows IN the channel is the communication between you and your customers and fans. It’s how you communicate with them.

So where do you start first? I enjoy Derek Sivers blog posts and when you watch his TED talk about How to start a movement he gives you some insights about your first customer. He says basically to  connect with them. Hint: It’s the people that are eager to connect with you in the first place, not necessarily those that you think you need to or are chasing. So be careful who you may casually dismiss. Why, because of the next item.

Third. You’re looking for your 1000 fans. The Long Tail is the number of customers as a young business have, and in the beginning very few. The chance they you’ll be another Britney Spears or Rolling Stones or a company like Apple is very slim, sort of the “Top Head” to the left of the of the graph versus the long tail to the right. Not that you can’t or could not get there, but the greater the success the greater the risk and efforts. Most are looking for the just the first sale, but by using the social media tools you can get your 1000 fans that will follow you on a regular basis. The 1000 fans are those that you will have the most influence with and those that will influence you and what you do. You need to be “the farmer” to them and take care of them like an organic farmer does to his land, keep them healthy with health interaction.

Your thoughts?