HomeBusiness5 MarketingConsidering developing an iPhone/iPad app? Here’s the scoop

One of the factors in any business is how to to get your marketing message out, as well as how to support your business with customer engagement. One of those ways is to develop an iPhone/iPad app for your customers.

Or better yet, think about developing for your customer’s customer.

So, the real question is: How does creating an iPhone/iPad app help you with your business?

Your Business Needs

One of our local Colorado restaurants, Tokyo Joes, has developed an iPhone app for ordering your food while you’re on the go. As per their iTunes information:

Wait no more with the Tokyo Joe’s app. Bypass the line by ordering from your phone! It’s free and saves you time.

It’s simple. Once you’ve installed the app, build and place your order, pay with a credit card in the app and walk in to grab your order and go.

(P.S. Larry Leith, the owner, runs a Mac ūüôā . They made the Inc. magazine “7 Successful Startups”article.)

Now, when it comes to developing an iPhone/iPad add, it can be a single function, but in the case of TJs, there are back-end IT functions (charging your credit card, inventory, accounting, etc. on servers) that integrates with the iPhone app. This increases the development cost; the more complex, the more costs you will have to pay.


How about developers? They’re the ones making the business solution for you.

When it comes to where the geeks hang out, the Apple iOS is the place to hang out. This Times of India > Personal Tech¬†article¬†Why Apple iOS and not Android is developers’ favourite gives a good idea as to why the Apple iOS is the favorite development platform. You make more money getting the iPhone app out then using Android. Why? Because the iOS reduces costs, i.e. small number of iPhones versions to develop for. Or, the inverse is also true, Androids increase the number of choices and the developers have to verify each app against a certain Android model to make it work. Complexity increases costs.

So, this begs the question: How much does it cost to build an app?

Again, it depends.

Depends on how complex and integrated your app will be. But to give you an idea, here’s a Quora question that was answered¬†by others to give you an idea the costs associated with development costs.

How much does it cost to build an iPhone app?

From a few hundred dollars to hundreds of thousands. That’s the cost window.

When to develop an iPhone/iPad app?

Many factors go into developing an app, the first reason is: How many customers do you have? Because you’re going to invest some large amounts of money to get it out to ¬†your customers, to the tune of thousands or even tens of thousands of dollars, you need a large customer base to warrant spending the money. It’s up to your ROI (Return On Investment).

So you need to figure out:¬†If it does not enhance your customer’s experience, don’t do it, no matter how “cool” it might be. But if it does improve?

Do it.


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