Mar 04

As an entrepreneur and business start-up we all begin somewhere.

I am finishing up my first book and am in the editing stages now and I am starting to consider how my book will look to others, and in this case, how my fonts will look in the book’s interior. A readability issue. How does my text look to the reader.

I found a quick link to a quick article that as a novice to fonts it broke fonts down so even I can choose between a few choices. The article 19 top fonts in 19 top combinations is a first start for those that need to buy a clue from their local graphic artist. But better yet, I’m a better informed customer to a future graphic artist now.

Here’s his list with headline first and text being second and I have indicated which ones are default loaded on the Mac (bold is a Y/Y, italic has at least one loaded font, so you can figure out which extra ones you need to buy):

  1. Helvetica / Garamond   Y/Y
  2. Caslon / Univers  N/N
  3. Frutiger / Minion   N/N
  4. Futura / Bodoni   Y/Y
  5. Garamond / Futura   Y/Y
  6. Gill Sans / Caslon   Y/N
  7. Minion / Gill Sans   N/Y
  8. Univers / Caslon   N/N
  9. Bodoni / Futura   Y/Y
  10. Myriad / Minion   N/N
  11. Avenir / Warnock   N/N
  12. Caslon / Franklin Gothic   N/N
  13. FF Din / Baskerville   N/Y
  14. Trade Gothic / Clarendon   N/N
  15. Baskerville / Univers   Y/N
  16. Akzidenz Grotesk / Garamond   N/Y
  17. Clarendon / Trade Gothic   N/N
  18. Franklin Gothic / Baskerville   N/Y
  19. Warnock / Univers   N/N

As I was going over my book I actually chose #1 above without realizing it, but I see what he means now.

But the one thing that would be helpful is if Doug actually took his comment “I could have picked Baskerville, Caslon, Garamond, or Minion, etc. (all serif typefaces) to go with Futura (a sans serif typeface)” and for us newbies he could have expanded upon this some more. Note to Doug, we just don’t have the “eye” for this stuff! If you do add to this, I’ll put your name in my upcoming book as helping me out. :-)

Looking at my Snow Leopard fonts loaded on my Mac I see that I have 203 fonts in Font Book, where do we buy a clue how to use these?

Anyone with any different ideas or comments?

Update 3/10/2010: Here are some sites to find fonts:

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Jan 25

One of the more interesting aspects of iWork Pages ‘09 is figuring out all of the little hidden gems that it holds. When you open up a Pages document you have on the bottom of the window a “menu” bar button that has an up and down arrow. This allows you to select the type of information you want to “track” in your window.

This can be especially helpful when you are double checking any changes in your various styles so that you can see how each change affects throughout your document. Here’s how it works:

  1. Change a style.
  2. Select “Redefine style from selection” and wait as Pages changes all occurrences of that style.
  3. In the menu bar button mouse of the “pin wheel” icon and it’ll say “Choose how to navigate” and select the type of style you have just changed.
  4. Now click on the down arrow and watch as each place the changed style occurs will pop into the window.
  5. If you’re done with checking your style changes  make sure you reselect “Page” so that you can go back to viewing each page of your document.
  6. If you have a problem with a style, mouse over the style and select “Revert to defined style.”

Nice little touch here when details and tracking style details, especially during your final edits, and you need to see how a change affects the look of your document.

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Jan 19

While writing my upcoming book “How To Start A Business: Mac Version” I am now at the point that while editing I need to take a look at typesetting my book, i.e. seeing how the look of the font and spacing of my text is on the pages of my book. Walton Mendelson, at 12on14.com, has done a great job of putting together his “Build Your Book” PDF of what it takes to make your book look great.

Leading, which rhymes with heading, is the spacing between the lines of type and while most of us know about single and double (adding another complete blank line) spacing for school papers, in page layout in the publishing industry the spacing is measured in points, i.e. the size of font type is measured in points and so is line spacing. The lack of white space between lines makes it difficult for the eye to track from one line to the next, and hampers readability. Hence, adding small space between the lines.

While learning about line spacing nearly all industry lingo sometimes gets lost in application menus. However, after some digging the answer can be found.

In iWork Pages, you need to go to Inspector > Text > Line and under the space where a number is placed you’ll see a small drop down menu starting with “Single” and there you’ll begin playing with leading. You’ll need to select “Exactly” and measured in points you add a few points above your selected font size. If you select 12 sized font for your type select 14 as the line spacing or point size or 14 font size with a 16 point line spacing. Basically you’re adding two points above your font size as about average line spacing. Leading is stated as “12 on 14″ or 12/14 to describe the line spacing in font points.

After printing out a few pages of my book with single line spacing and then switching to “12 on 14″ using Garamond font for my book my wife like the “12 on 14″ much better than the single line spacing.

There you have it, publishing layout details in Pages. One less thing to worry about, now on to more editing.

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Oct 06

Since I’m almost done with my  book I found a nice little tip that makes things work well when I’m editing my book and seeing what it looks like. I write at 150% view and the thumbnail view is large enough that I can view about two pages of text. Now, when I’m editing I can see in real time what is happening with the way the pages look when it is printed out in real time. If you need to, you can do a thumbnail view with a whole page or a page and a half. Those are about the right size to see how the page actually looks.

What are you Pages tips?

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Jul 05

Do you think at the right level of your business: writing?

Story. I was at a writers group meeting this past week and as we went around the room we gave our name, what we were writing, and what our day job was. About half of the people were writing already, the other half of the group had little knowledge as to writing or the process of writing and were there to learn. This was great as all of us start somewhere and are at different stages of growing. Me, I’ve been working at writing my first book for over six years and still learning myself. I’m now starting a second, shorter one and putting the first one on hold for the moment.

However, of the writers that were willing to write, half wanted to write non fiction the other half fiction. No problem here, we all want to learn about writing and have different tastes and talents. But here is when it gets interesting. One of the writers there said that they did not like to work with non fiction writers as they were “arrogant.” Why would anyone state such a thing? If you were running a business, such as being a publisher, and you stated that something like that you just lost half of your potential clients! That’s your choice, but what if one of the people there wanted to work with you, a publisher, and were writing non fiction, this person just cut them off. To be so negative to beginning writers showed a real lack of empathy on the part of someone that is “in the know.”

I personally like non fiction more than fiction (I really like science fiction), but I won’t stop or discourage a fiction writer because they like to do it, it’s just bad form. I would certainly not shut people down if someone wanted to do something that I did not want to do, but I would at least point them in the right direction as to who to work with to get them toward their goal.

Break: New ideas about writing for a living. When I first started writing my book six years ago I had considered the more typical avenue: write the book, get a publisher, then do something else. I would have taken one thing off of my life’s To Do list. About two years ago I watched an online video about writing and was blown away by my then current way of thinking. The author stated that anyone can become an author and make money, but it was not the book that was the kicker, but the multiple streams of income FROM the content you were creating. From your content you can produce:

  • Audio books
  • Teleseminars
  • Copywriting
  • Eclasses
  • Blogs
  • Workbooks
  • Coaching
  • Boot Camps
  • Seminars
  • Speaking engagements
  • Offline book sales
  • Online book sales
  • Memberships to web sites
  • Paid Newsletters

WOW!!!

This blew me away as I had not considered that I could do more than just write something.

Having seen that online video it reminded me of seeing the movie “Educating Rita” about a young woman dissatisfied with her life and decided to get an education. The one line in the movie says it all, “Getting an education gives me a choice!” Learning something new gives you a choice, whether you take the other option/path or not.

If you are a writer, what kind of writing do you want to do? Whether it’s fiction or non fiction, any of the above ideas can be applicable to what you intend to write even though you may not think it can be done. I assure you, writing romance novels can turn into a whole list of  products/services for other people. Same goes with the above products that can come from any content that you create!! It CAN give you a choice of doing more with your content. It gives you a choice.

And, you don’t have to wait until your first book is done to consider other avenues of making money.

After I had heard about the various ways of making money from my content I could not stop thinking about these ideas. It also got me to thinking about my book in general, beyond just the writing of it. I began thinking of more than my writing, but the business of my writing!

Story. Now, back to my story about my writers group.

While not everyone may WANT to do the above variations of writing, such as some just want to write their stories and keep writing. That’s OK, but to “restrict” the exposure of these early writers of what they COULD do with their writing, in my view, a bit disheartening to see this happening to beginning writers.

One of the beginning writers last week said she want to write about coffee. Because I’m an idea person (see the About Me section) I saw tons of possibilities with her idea. She had multiple ways of getting her content out in multiple formats, i.e. more than just a book format. This takes her original idea of a book and gathering information and breaks it into a number of different ways, IF she so chose to do this. Rather than taking notes on her laptop, she could video or audio record the conversations and make MP3s out of them and have them transcribed into text for her book. She would not have to write a thing, but let the conversation write the book for her. See how ideas can change your original impression of how you want to do things?

While being a writer may be about creating “art” in what you write, not always do average writers, including me, create art with our writings. Writers that create “art” are at the highest level of writing talent. There is nothing wrong with being an artful author (such as a George Steinbeck or Mark Twain), but some writers such as Richard Kiyosaki of “Rich Dad, Poor Dad” fame stated that he wanted to be a bestselling author. Others just want to be an author and nothing more, and that’s OK.

Business of writing. So, as a burgeoning writer, my business is about writing content and to see if my writing “gets legs” of being able to produce multiple books from my content, but also multiple streams of income from it. Same goes with any other business idea. This is an essential idea here. If you are considering writing just one book, look beyond your first book and see what the possibilities COULD be or writing more. Same with your business idea. Even though you can only think of one book/idea, see if there could be more.

So, the business of writing mean it’s about marketing, sales, and the growth of your writing. It’s about the various channels to market your book, the various connections with your audience, etc. Writing is a large part of your writing business, but not the only part. If you are a beginning writer, writing should occupy about 80% of your time and the other 20% should be about learning the business end of writing.

Can you see multiple ways of making money from your writing/business idea? Can you see the potential? This longer term view can help with how you are doing your work today. If the young lady above only saw the writing about coffee, which if she was not exposed to the other ideas, could you see how limiting her potential was? Withholding ideas from someone at the beginning is not different than stopping progress and growth.

Our job on earth is to get to see each others potential and to maximize it with encouragement from others, not the controlling or squelching of it by others.

Here’s a link to getting more out of your writing: 5 ways to make writing more fun

So, what are your thoughts? Do you have any suggestions to add to this?

Update 07/06/2009: If you think you have to be an expert at something to write about it, check out the book Maternal Journal by Matthew Bennett, he was neither married nor had any kids when he wrote this book. All he did was he wrote accurately and filled a market need. It’s about filling a need with a quality product. Creating a book/podcast/etc you now become the expert!!

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