MacGetIT

As an entrepreneur and business start-up we all begin somewhere.

I am finishing up my first book and am in the editing stages now and I am starting to consider how my book will look to others, and in this case, how my fonts will look in the book’s interior. A readability issue. How does my text look to the reader.

I found a quick link to a quick article that as a novice to fonts it broke fonts down so even I can choose between a few choices. The article 19 top fonts in 19 top combinations is a first start for those that need to buy a clue from their local graphic artist. But better yet, I’m a better informed customer to a future graphic artist now.

Here’s his list with headline first and text being second and I have indicated which ones are default loaded on the Mac (bold is a Y/Y, italic has at least one loaded font, so you can figure out which extra ones you need to buy):

1. Helvetica / Garamond   Y/Y
2. Caslon / Univers  N/N
3. Frutiger / Minion   N/N
4. Futura / Bodoni   Y/Y
5. Garamond / Futura   Y/Y
6. Gill Sans / Caslon   Y/N
7. Minion / Gill Sans   N/Y
8. Univers / Caslon   N/N
9. Bodoni / Futura   Y/Y
10. Myriad / Minion   N/N
11. Avenir / Warnock   N/N
12. Caslon / Franklin Gothic   N/N
13. FF Din / Baskerville   N/Y
14. Trade Gothic / Clarendon   N/N
15. Baskerville / Univers   Y/N
16. Akzidenz Grotesk / Garamond   N/Y
17. Clarendon / Trade Gothic   N/N
18. Franklin Gothic / Baskerville   N/Y
19. Warnock / Univers   N/N

As I was going over my book I actually chose #1 above without realizing it, but I see what he means now.

But the one thing that would be helpful is if Doug actually took his comment “I could have picked Baskerville, Caslon, Garamond, or Minion, etc. (all serif typefaces) to go with Futura (a sans serif typeface)” and for us newbies he could have expanded upon this some more. Note to Doug, we just don’t have the “eye” for this stuff! If you do add to this, I’ll put your name in my upcoming book as helping me out.

Looking at my Snow Leopard fonts loaded on my Mac I see that I have 203 fonts in Font Book, where do we buy a clue how to use these?

Anyone with any different ideas or comments?

Update 3/10/2010: Here are some sites to find fonts:

• Fontshop
• MyFonts
• dafont.com
• Fonts.com
• Linotype

Here’s a great tip to use Apple’s iChat for Facebook’s chat. Like it much better.

While writing my upcoming book “How To Start A Business: Mac Version” I am now at the point that while editing I need to take a look at typesetting my book, i.e. seeing how the look of the font and spacing of my text is on the pages of my book. Walton Mendelson, at 12on14.com, has done a great job of putting together his “Build Your Book” PDF of what it takes to make your book look great.

Leading, which rhymes with heading, is the spacing between the lines of type and while most of us know about single and double (adding another complete blank line) spacing for school papers, in page layout in the publishing industry the spacing is measured in points, i.e. the size of font type is measured in points and so is line spacing. The lack of white space between lines makes it difficult for the eye to track from one line to the next, and hampers readability. Hence, adding small space between the lines.

While learning about line spacing nearly all industry lingo sometimes gets lost in application menus. However, after some digging the answer can be found.

In iWork Pages, you need to go to Inspector > Text > Line and under the space where a number is placed you’ll see a small drop down menu starting with “Single” and there you’ll begin playing with leading. You’ll need to select “Exactly” and measured in points you add a few points above your selected font size. If you select 12 sized font for your type select 14 as the line spacing or point size or 14 font size with a 16 point line spacing. Basically you’re adding two points above your font size as about average line spacing. Leading is stated as “12 on 14″ or 12/14 to describe the line spacing in font points.

After printing out a few pages of my book with single line spacing and then switching to “12 on 14″ using Garamond font for my book my wife like the “12 on 14″ much better than the single line spacing.

There you have it, publishing layout details in Pages. One less thing to worry about, now on to more editing.

Take a look here for just under seven minutes. TechRepublic takes you through how to keep things private. Their video “Delete Flash cookies to protect online privacy” will walk you through it.

Never knew it, now I know.

When it comes to dealing with your contact information there are a lot of programs that you have to share information with, but often sharing information, especially contact information, is not so straight forward when it comes to a Mac’s Address Book. While Address Book’s vCard is an industry standard, sometimes you need to do a little bit of tweaking to get the Address Book info just right into another program such as a database or spreadsheet.

I have found an answer to this problem, Export Address Book 1.5.1. These scripts programmed using Apple’s technologies allows you to export anything and everything from your Address Book and to customize the output fields just the way you like it. The developer has done a great job with this solution and up to this date, is the best solution for getting the data out of Address Book and into a file that anyone and any program can read and import into the program of choice.

While some entrepreneurs may be “overwhelmed” with the options if you “Select All” with everything it is pretty straight forward to get the data to the person that needs the info.

Ok, here’s the most complete line of marketing copywriting blogs and web sites that you’ll ever see.

“2009’s Hundred Best Tweets and Links for Marketing Copywriters” gives a good list to learn from and by http://marketcopywriterblog.com/

Enjoy the link to 100 links.

There is a recent discussion about why iWork Pages were not getting through Windows servers for clients with their proposals and HR for job applicants. So why is this?

Well, seems like there are a number of reason:

• You’re sending the files as a Pages document to someone that has MS Word and they can’t read Pages documents.
• You’re sending the files through Apple’s Mail program and not selected the Edit > Attachments > Always send Windows friendly attachments.
• Their using Windows servers “virus” software is turned up WAY to high to allow any of them to get through.

Solutions?

1. File > Export or Print > Print to PDF any Pages document to send it to the intend client.
2. Check the Always send Windows friendly attachments.
3. Tell the client to to talk with their IT department or System Administrator  to ratchet down or lighten up the virus protection software to allow “false positives” to get through.
4. Export your file into a Word document and open and save that document in Word format.

Why this last step? Because of this comment from another person that has gone through the headache of this issue

I believe Alex might have solved the issue with the metadata comment. Firewalls that are screwed down too tight see the MAC PDF as a virus and stop the file at the wall with no bounce back. Chatted with an IT friend of mine at a large corporation and they have recently discovered the same issue and narrowed it down to the metadata issue. No simple resolution for them either other than adjust the firewall “rules” or advise staff to work with Word or know that recipient can receive a iWork ‘09 PDF.

PS On Wednesday night I tried the Pages PDF conversion on my wife’s MACBook Pro running Snow Leopard with Pages 09 and same thing – no show at destination of municipal government office so I know problem wasn’t specific to my unit.

Hope this helps someone if you’re using iWork Pages

Here’s a good list of being innovative from a list of books by BusinessWeek.

Now we have Quickbooks 2010 released at $199 for the Mac. Take a look at see how it fits your financial needs. It requires any Mac running Leopard or Snow Leopard.

I got a Google voice number a few weeks ago and have been too busy to check it out, but after seeing this beta version of Google Voice Mac Client, I’m going to see how this will work out for me.

Google Voice Mac client.

One of the features that I like is that Call ID shows you the caller’s number or your Google Voice number. If you use Google Voice as a “business” or “sales” number you can know who’s calling and respond appropriately.

You’re thoughts about this?