Aug 27

As an entrepreneur using a Mac I, like anyone else, tries to control costs of my business. One of the factors in my business is the cost of my Mac. Most PC users point out that they can get cheaper PCs than Macs and therefore Macs are more expensive. While there is some truth to that matter, let’s find out where the costs lie in their argument.

There is a term called Total Cost of Ownership that tries to quantify the total cost of owning and running something, whether it be a car, truck, SUV, or even a computer. So what goes into owning a computer for a business? From strictly the computer perspective there are four areas that part of using a computer:

  1. Cost of hardware – The computer itself, peripherals, cables, etc.
  2. Cost of software – Licensing.
  3. Cost of installation and configuration – How long does it take to install and configure your computer to where you are being productive.
  4. Cost of training, use, and maintenance for three to five years of use – Here is where most people get lost in quantifying their costs because they don’t measure this affect on a user or users.

In my book, “How to Start a Business: Mac Version” I go into more detail in Chapter 2 about these above issues and show additional ones that most businesses need to know and understand that affect the costs of using a computer as a business owner: The Total Cost of Ownership.

To be accurate, the PC users do win the argument “out of the gate” that they are cheaper than a Mac. I grant that to them. But, and this is a big but, what else are PC users not telling you?

So how does a PC stand up to a Mac in Total Cost of Ownership? First, read my friend Mitch Rushing’s OpenSurge blog post “In Mac vs PC cost comparison – Downtime Statistics Key” about how these numbers figure out for Windows vs Windows and then Windows vs Mac.

I’ll let you read the results, but Macs win!

What are your thoughts?

Aug 16

As an entrepreneur using his Mac I can find many ways of learning new ideas. In the story about the Goose that laid the Golden Egg I find that I can apply it toward business.

As the story goes, the goose that lays the golden egg the owners get too greedy and decide to kill it to get at the gold, like right now. Problem is, they killed the opportunity for the goose to keep producing the golden eggs, and therefore their future chance of every getting any more gold.

There’s two other sides to the story that proceed this, the greed of those that want to get at the gold before “it’s time” and kill the goose. First, what about another goose owner that does NOT kill the goose and keeps earning a living from the goose as it lays the eggs? These owners reap at the level of production that goose can produce. They feed it and take care of it and allow the goose to produce at it’s pace. No more, no less than the goose can. Smart business owners here.

Second, but what about the owners that are so enamored with the golden egg they don’t see the source of the golden egg? The goose! They go spend the money from the egg on their immediate needs and wants and actually forget about the goose. Have you ever seen someone act like this?

I recently had someone ask me for a FREE copy of my book How to Start a Business: Mac Version so they could start a business with their Mac. I ask them that if they could find three people that will buy my book I’d give them a copy of my book as a commission for their work. They balked at this!

As I have seen in the past, if I had given them a free copy some would walk off with nary a “Thank You” or a positive response of any sort to someone generosity. You can see this in the “entitlement” or “I want something for nothing” crowd. They’d take the golden egg and vamoose. They’d forget about the goose that lays the golden egg completely.

You see this when you help others and don’t receive anything “in kind” back. Not that I’m expecting it, but it says a lot about the type of business people they are.

These are not business people, they’re freeloaders.

How do you see this story playing out in your world?

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Aug 09

As an entrepreneur you either have time or have money, but usually not both. Later on you’ll trade time for money by allowing others to do things they are better at than you are to free you up to do what you do best. But in the beginning if you don’t have the money then you have to do things yourself. But how can you save yourself time and money? Let’s take a look.

First, in creating marketing materials such as a newsletter for your clients or customers you can use Apple’s iWork to create some good looking documents. However, sometimes you need some fresh ideas.

You can take a look at Brad Gosse’s magazine templates and purchase them and make the adjustments you need and then create the documents. He has some great ideas and flair for this thing called marketing. Getting his templates will save you time, especially as low the price is for them.

But if you’re low on the ol’ mulla, then do what I do on occasion. I look at what Brad or any other magazine have done and try and recreate it the best I can and then add some of my own flair in it. It might take longer to do it, but I’ll learn how it’s done and get ideas for later.

If you are a true entrepreneur at first you can’t help by keeping your costs low and get ideas from others. Later on as you begin to make money you’ll save yourself time by hiring others to save you and your time.

So:

  • Get idea from others to keep your costs down
  • Hire others when you have the money so you can concentrate on your business

Now get going and create.

Aug 02

We all know of Thomas Edison, but most are not aware of Nikola Tesla. Here’s a short video about who he was.

The History of Nikola Tesla – a Short Story

Genius is one percent inspiration and ninety-nine percent perspiration. Thomas Edison

If Edison had a needle to find in a haystack, he would proceed at once with the diligence of the bee to examine straw after straw until he found the object of his search. I was a sorry witness of such doings, knowing that a little theory and calculation would have saved him ninety per cent of his labor. Nikola Tesla, assistant to Thomas Edison

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Aug 01

Hi all,

Had an interview this past Saturday with MrNetcast.com himself, Esbjorn Larsen, about my book and being an entrepreneur. Check out the interview here. Let me know your thoughts.

Jul 19

Today we have a guest blog post by Lena Lapper. Enjoy her Mac business entrepreneurial story.

Full Circle: A Mac Story

by Lena Ludwig Lapper

The quote and subsequent belief that “Necessity is the Mother of Invention” has probably always been a fundamental building block of the entrepreneurial community. As an entrepreneur, I recently had a full- circle experience with this notion.

I have been using a Mac since the late 1980′s but when I entered the professional marketplace in the 1990′s, I found myself employed by PC-using, Windows-loving Corporate America. My life was split between diligent PC use by day and a secret Mac life by night. The differences in performance between the computers were so vast to me that after years of this double life, I simply could not continue to work prolonged hours from a PC any longer. Fortunately, I found the courage to break away from the corporate institutions and in 1999 started my first business, free from the infested PC world.

Although I have enjoyed the freedom of using a Mac to run my business, I have had some obstacles. The main hurdle was finding affordable, Mac-friendly business planning solutions and software. While there are some nice software packages out there, none really provided me with exactly what I was needing. My profession over the past ten years, ironically, has been offering strategic business consulting to small companies.

Then, it happened.

If I am looking for this, hundreds of other Mac users are probably looking for this too! This may be a good business opportunity. I would create a business planning tool specifically for Mac. I already had all of the information required to assemble a package from my decade-long career of building business plans. My product would be a downloadable kit that works with an existing Mac application (iWork), allowing Mac users to build a professional business plan. I did it. And I setup a website and starting getting the word out – and the response was very encouraging. The message was loud and clear:

Mac users want to start businesses and they do not want to give up their Macs to do it.

The activity surrounding this new business has taken precedence over my consulting studio. Other people do want and need this product. I always knew that the Mac would play a big part in my overall business success and happiness, but I would have never guessed that developing a business built from my Mac, because I needed something for my Mac would come together like some perfect storm.

We sometimes feel desperate and anxious when we cannot find something we need. Perhaps we could take advantage of those inner signals and instead think of it as a calling; a summoning of all of the others in need of the same thing, and our job is to help find the solution.

For more information about this business planning solution for Mac, visit: ION FreshStart

****** About Lena Ludwig Lapper: Formerly an engineer and programmer, Lena started her consulting services in 1999, offering strategic and analytical business solutions to her clients. Lena is the Managing Principal at Oyster Park, LLC, ( http://www.oysterpark.com ) a business advisory studio focused on green technology, alternative energy, and sustainable product development. You can also find Lena at ION FreshStart where she helps Mac business owners by providing business planning tools. For more information visit http:// www.ionfreshstart.com or email: lena@ionfreshstart.com.

Jul 17

Hi all,

I’ve done a guest blog post on ION Fresh Start’s web site.

Click on the icon and you go to their web site, click here To Business Plan or not, that is the question to read my article.

Tell me what you think.

Jul 12

As an entrepreneur, you’re always looking for what it takes to be successful. Learning new skills is one thing,  but translating your current skills from one channel to another is just a matter of changing your mindset.

Watch this NY Times video about Randy Kearse, who served more than 13 years in federal prison, has used the business skills he honed as a drug dealer to sell thousands of his self-published books in the streets and in the subway.

Harlem Journal

You, too, change, turn your life around. Change your mind, change your results.

Jun 07

I got my first review back of my book, here it is:

“Oh My Goodness! Kevin Cullis has written the most information rich, spell-binding business book I have ever read! Kevin’s business-entrepreneurial advice is sound and meshing the Mac (tool) and starting a business (process) into one concept is brilliant. It’s detailed with informative lists and how to use them but not at the cost of boredom. The example stories are inspirational.  How to Start a Business: Mac Version covers every aspect of running a business A to Z regardless of its type. This one will definitely be in my highly recommended and ‘review many times’ library.”  Chris Lott – VP of Sales DataTel Communications

Coming soon to book seller near you (online, of course)

Kevin

May 10

When it comes to entrepreneurs, what is needed first?

I Have A Dream

Once you have a dream, then it is important to:

I Have A Fan

It’s that simple.

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