Sep 01

As an entrepreneur, and Mac user, you are often told that you have to have a laser focus on your goals and objectives. This is all well and good, but too often being laser focused means you “burn” missed opportunities that are just next to your goals. How so?

If you’re selling a house do look in the want ads for those looking for a house to buy?

If you have a “Dog for Sale” do you look at the “Dog Wanted” want ads?

If you have a “I want to buy” need do you look for the “I want to sell” opportunities?

Tagged with:
Aug 30

As an entrepreneur using a Mac there is a certain amount of competitiveness in all of us, some more than others. Others, much, much more. Still others add paranoia to their competitiveness, such as Al “Chainsaw Al” Dunlap who drove a number of companies down the drain and out of business. And still others cause human suffering, such as the documentary PBS special “A Dangerous Business” discussing the “McWane Way” showing their version of competitiveness. But if you read the TV shows transcripts (almost to the end of the transcript), you’ll see that there is a business, ACIPCO, that is similar to McWane’s that is doing the right thing by it’s workers and it’s business and is still profitable. So it can be done.

So, regarding entrepreneurial competitiveness, is it needed? In a word, yes! You can NOT get away from competition in the market place.

This means that educational institutions and schools need to have competition in order to prepare kids for the market place, not a competition-free schools. The question is: How much competition should be there be?

There is some truth to the matter that in order to learn competition is not essential.

So, what have we, we have various methods and motivations (see Maslow’s Hierarchy of Needs) of “The Will to…”

  1. The Will to Survive – Basic human and business needs to stay alive
  2. The Will to Safety – Above survival, but comfortable with safety, but where most businesses “land” and don’t continue.
  3. The Will to Acceptance – Above safety, but accepted by others. This would be about branding.
  4. The Will to Win – Above Acceptance, but wants to win. Beyond branding in some cases.
  5. The Will to Monopolize – This is a take no prisoners attitude and to monopolize the market through whatever means possible.
  6. The Will to Kill – Above Monopolize and willing to do hurtful things to #1 and possibly #2 above.

Having just finished “The First Tycoon: The Epic Life of Cornelius Vanderbilt” he was one of the most “honorable” businessmen of his time. He wanted nothing better that to beat others in business, the honorable way. In his terms, he did not want to have the government protect his business as some do, even among some of today’s businesses who are failing want protection from our government.

If you want another viewpoint of competitiveness, read Dan Pink’s book “Drive” and see how competition can be less productive than other forms of motivation.

What are your thoughts about competitiveness?

Aug 04

As an entrepreneur, I look for ideas that make sense to me and try and find sense out of what I read. After reading a blog post by Derek Sivers called Valuable to others, or only to you? about making music for others it made me think about not making music, but about the creativity part for entrepreneurs, about making meaning, as Guy Kawasaki states. What does Sivers mean?

While musicians make music and the audience listens to the music there’s a conversation going on there between them. The musician plays the music and if the audience likes it they applaud, that’s the conversation. An entrepreneur makes a product or service and sells it to his or her customers. The feedback from both the sales and the comments from the customers is that an entrepreneur is having many conversations between his customers and himself or herself. Both the musician and the entrepreneur are “making music”

What does a conversation between a customer and an entrepreneur look like?

  • Entrepreneur: I have an itch or I see someone else’s itch and I want to scratch it. I’ll make a product/service to take care of my/your itch and see if others like it.
  • Customer: Oh, I see how you solved your itch, do I have the same itch? Yes, No, or Maybe.
  • Entrepreneur: Here’s my itch more defined, do you have the same itch?
  • Customer: Yes, I do. Now will your solution really solve my itching problem?
  • Entrepreneur: It not only solved mine, but here are others that it my solution solved as well.
  • Customer: I really don’t believe your solution will solve my itch. You’re pulling my leg!
  • Entrepreneur: Well here’s a sample to try and see it if works for you.
  • Customer: Yes, I do believe it does solve my itch. How much is it?
  • Entrepreneur: It’s only this price?
  • Customer: I’ll have to think about it.
  • Entrepreneur: You come back now if you have any more questions, OK?

This is just one type of conversation, but notice that it is something which both the customer and entrepreneur agree upon, there is no fraud or attempt to defraud by either the customer or the entrepreneur. This is a true business relationship where both sides agree that things are what they are.

Where problems begin is when either the customer or the business work to defraud the other from their rightful property or provide a less than good product for the money.

When it works, then the solution to an itch becomes a better business and it grows.

What conversations are you having?

Aug 01

Hi all,

Had an interview this past Saturday with MrNetcast.com himself, Esbjorn Larsen, about my book and being an entrepreneur. Check out the interview here. Let me know your thoughts.

Jul 30

I was at a friend of my fathers the other day for dinner with the rest of his friends and they were making some comments about kids moving back home. Their comments were typical of “parental units,” they jokingly said that the kids were “having difficulty finding themselves.”

After thinking about it for a few moments, I got a little upset with the thought that the premise these parents were taking. Whatever their reason for the comments: “lack of success” by the child, they’ve made it why can’t their kids, or just being “out of touch” with the state of our economy, it irked me. I considered it a little longer and I boiled it down to a few perspectives of one that is changing with the times:

  1. Finding yourself
  2. Finding a job
  3. Finding work
  4. Finding a market

1. Finding Oneself. Finding oneself is of utmost importance and a parent’s job is to encourage as much experimentation as possible for their kids growing up to see how they’re going to turn out. Once they know their kids talents parents need to put “gas on the fire” when kids find out what they love to do to encourage them to excel. Some kids have tons of talents, some have less. But parents forcing kids to do something they’re not talented for, or making “you’re not trying hard enough” comments, does not make a kid necessarily try harder.

In March of 2010 I met local author Tama Kieves (and her “Awakening Artistry”) workshops. She talks about telling her parents as a young girl that she wanted to be a writer. She was told she was going to law school, which she dutifully did: Harvard Law. She graduated cum laude and got into a corporate law firm and hated it. After some soul searching she left it to pursue her new career in writing. It took her years to find, to undo expectations, and to grow into what she loved to do: writing.

There are ways of finding out what you love to do, but this the first step. You can take some personality tests that will help define who you are, take the Strengths Finder test to see what skills are tops and to concentrate on them, and lastly, once you have narrowed down what you are passionate about and have talents for, follow through to the next step.

2. Finding a job. Sometimes you have to take a job “just to get by.” But don’t look at a job as a death sentence. You can ALWAYS learn something from each place you work. What you love to do, and especially what you don’t want to do. But learn it anyway, it just might help down the road at some point.

If you have taken some tests to see what you’re good at and what you LOVE to do, now you need to see about working in that industry and see if you are any good at it, really. If you love to work in a bakery, then find a bakery to work in. If you love golf, find a club house to work at. If you love Macs, find an local Apple store or Mac reseller and see if you can work there to gain experience. Work in an area that is similar to what you want to do for the rest of your life.

3. Finding work. This means that you are open to the possibility that that might be more to making money than looking for a job, i.e. looking for an opportunity of starting a business or do some freelance work. When you say you’re looking for work, you allow the potential of doing something different or more to come into the picture.

If you have enough gumption, you can take the next step and find out how good you really are.

4. Finding a market. Now you’re talking. Here’s where you maximize your talent and start your own business in the area you love to work in. Or create a new market like “Hello, my name is Scott,” who worked for years in his parents basement to build a business around being approachable. And getting back to the parental comments above, here’s where finding “oneself” really means that you’re finding out what the market needs. Getting fired or laid off is personal, whether we like it or not. It takes a personal toll, but it’s a matter of working on bouncing back from this defeat.

Parents can never stop being parents. But those that are retired or have only been in the “job track” working for someone else may not understand Scott’s reasonings for moving into his parents basement. Scott moved into his parent’s house to save money on rent UNTIL he could move out. It’s no different when starting a bakery living inside your bakery until you can afford to live in a place to call home. You’re saving money to build a business so you can live better later on. Pay now to play later, not play and pay later.

Nonetheless, a parent’s lack of understanding of what it takes to run a business can come out as a negative that you’re “finding yourself” when in fact you’re trying to see where the market is in order to make money to live. Scott’s parents at least gave him the chance to work it out, as long as it took. Why? First, because they loved their son. Other reasons: they believed in their son, wanted to support their son, or they already knew what it took to start a business and keeping costs low.

But in cases where parents are “jobbers,” those that have only worked for others or the government, should not be so quick to judge their or any other kids. Times and environments change and what was true 10 years ago is not true for today. What was true just three years ago is not true for today. Applying old school ideas and jobs may not work in today’s market as things have a way of becoming obsolete. This includes attending college. Today’s college tuition is skyrocketing past most people’s ability to pay to attend and incurring debt is becoming a harder choice to say yes to being able to pay it off.

At the turn of the 1900s buggy whip manufacturers to make horses go were the hot jobs, but within a few decades they were replaced by carburetors that made cars go. That means a skill change. So the next time you come across someone that is “finding oneself,” it may be true, more importantly, they’re trying to find where their skills fit into a changing market. Where they fit into the change occurring within the market and society. It means finding oneself, again.

So, there’s your four steps. I hope you find what you’re looking for.

Jul 23

The man with a new idea is a crank until the idea succeeds. Mark Twain

Here are two online articles that discuss some of the various ways of brainstorming, “Eight Rules to Brilliant Brainstorming” and “Forget Brainstorming” that might help you with getting your ideas out and into the market place.

I was having a coffee with an entreneurial friend of mine, Karl Dakin, at Espressole Cafe and we were discussing business ideas. He pulled out a package of seeds and told this story. “When I discuss business ideas with people I pull this package out and ask people what they would pay for them. Then I ask what they’d pay for the results of the seeds after they were harvested. That’s the price for ideas versus a well executed idea. You get more money from execution rather than ideas.”

So, ideas are a dime a dozen, or the price of a package of seeds, but it’s worth more when you apply action to your ideas, or do the work to get the seeds through to harvest time.

UPDATE 1: Here’s a link to a rebuttal by Alan Black that counters some of the above articles.

Tagged with:
Jul 14

I read this blog post and I just had to respond. There is a lot of good business information out there, but some of it reeks of ignorance, stupidity, and fear and scarcity-driven thinking. So here’s the link to the article, “Why do innovation teams fails?” and my answers to his commentary.

  1. Organized resistance. “Remember, the top priority of every organization is to preserve the organization. Doesn’t matter if it’s a company or a charity or a school.   Doesn’t matter what the stated mission or objective of the organization is. Once an organization gets started, it will naturally seek self-preservation as its first priority.” WRONG. Preservation of the company is NOT the primary function of a business, it’s taking care of its customers, without a customer you have no business. You can defend a company all year long, but if you are not bringing in the bacon, you’ll go under. Change is important, but change for change sake is wasteful and unproductive. There has to be a reason for the change. A CEO that  puts his ego before his ideal customer and his business idea is the end of the line for the company. It’s all related to your customer, failure to satisfy a customer’s needs means failure of a company and when you quit focusing outward to your customers and focus inward on yourself you become complacent. Same goes for focusing on your competitor, your competitor is NOT your customer.
  2. Responsibility without authority. “A creative team sailing in uncharted waters towards an unknown destination is bound to fail.” WRONG. Do you think Christopher Columbus was a failure because he did not fine India, his original goal? How about Thomas Edison with his 10,000 failed experiments looking for the idea of the lightbulb? How about Henry Ford telling his engineers to figure out how to make a eight cylinder engine when they said it couldn’t be done? Lastly, how about Lewis and Clark looking for the trail leading to the Pacific Ocean, they failed in this primary function? What about all of the accidental successes such as Goretex and the like? What determines failure? When you read the book “Getting to Plan B” you’ll see that there are lots of failures, just don’t get hung up on them. It’s how CEO looks at the failure and those that make them that makes the difference. It boils to beginning with #1 above. It’s all about leadership and doing the right think, not about management.
  3. Lack of self-awareness. “Self-awareness is in chronic short supply in most corporations.  And yet, the ability of the innovation team to convince the organization to adopt their recommendations depends entirely upon mutual self awareness and empathy.” Some Wrong. There are some good points here and Tercek’s comments have some validity to them. Taking various tests to determine they type of person you are, such as the Myers-Briggs, the DISC test, and the online multi-personality assessment tests are all great to tell us who we are, but until leaders embrace these “soft” ideas in “hard” business environment, businesses will not be as productive as they could be. Dan Pink’s book “Drive” gives a great idea as to how change is needed.

Your thoughts about this?

Jun 11

As any entrepreneur will tell you, and using a Mac, it’s about getting who you are out into the market among the rest of the businesses that you compete against. It’s also about connecting the dots when it comes to knowing your customer.

First. You have to have a product or service that you intend to sell to your ideal customer. This is a given, so I won’t belabor this point.

Second. You need social media to attract your customers to you. If you go to the Cool Infographics site you’ll find lots of sweet ways of showing information that you can learn from. But Willis Wee’s post about one graphic he described social media and how it is changing business communication. As an entrepreneur you need to address, as time and resources permit, to working some of these social media channels. But remember, the channel is NOT the customer, it is just that, a channel. What flows IN the channel is the communication between you and your customers and fans. It’s how you communicate with them.

So where do you start first? I enjoy Derek Sivers blog posts and when you watch his TED talk about How to start a movement he gives you some insights about your first customer. He says basically to  connect with them. Hint: It’s the people that are eager to connect with you in the first place, not necessarily those that you think you need to or are chasing. So be careful who you may casually dismiss. Why, because of the next item.

Third. You’re looking for your 1000 fans. The Long Tail is the number of customers as a young business have, and in the beginning very few. The chance they you’ll be another Britney Spears or Rolling Stones or a company like Apple is very slim, sort of the “Top Head” to the left of the of the graph versus the long tail to the right. Not that you can’t or could not get there, but the greater the success the greater the risk and efforts. Most are looking for the just the first sale, but by using the social media tools you can get your 1000 fans that will follow you on a regular basis. The 1000 fans are those that you will have the most influence with and those that will influence you and what you do. You need to be “the farmer” to them and take care of them like an organic farmer does to his land, keep them healthy with health interaction.

Your thoughts?

Tagged with:
May 10

When it comes to entrepreneurs, what is needed first?

I Have A Dream

Once you have a dream, then it is important to:

I Have A Fan

It’s that simple.

Apr 24

Here’s a list of 20 reasons why you don’t want to become a freelancer, artist, or an entrepreneur.

Try becoming a freelancer on the side to see if it works for you or not. It’s for some people, but if you don’t try it you’ll never know.

preload preload preload

Switch to our mobile site