Category Archives: Interviews

BlogTalkRadio Show: Family Talk Wed, Aug 3, 2011 11:00AM MDT

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One of the fun parts of being an author is getting to talk about what you have accomplished with others and to share your journey with people that just might want to do what you’ve done (such as writing a book) or that want to follow in your foot steps (such as starting a  business from scratch). And there is no better way of connecting with lots of others than getting on a radio or internet radio show to share with others. All it takes to talk on a show is to think that you’re having a conversation over a cup of coffee or tea. That’s what I have while I’m on the phone or my headset, is my large cup of coffee that I sip while the host is either asking a question or giving their views on the subject.

So, where can you listen in?

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Interview: Toledo Biz Talk Radio Show Jul 25th, 9:25 AM EDT/ 7:25 MDT

I’ll be featured on Toledo, Ohio’s only business talk radio, Toledo Biz Talk, this Monday, July 25th at 9:25 EDT/7:25 MDT. I’ll be talking with Jason Garey and Scott Rozanski, the hosts of the show, owners of Catalyst Business Coaching.

Listen to the internet side at this link or on the AM radio, 1230 WCWA.

If you miss it, listen in on the recorded archived podcasts.

Listen and learn from my mistakes and successes.

Personal Best Radio Interview with Kristin Tews Jun 29th

Marketing, marketing, marketing for startup entrepreneurs, it never stops, which is a good thing. I just finished up an hour long radio interview with Kristin Tews of Personal Best Show.  The audio will be up in a few days at Kristin’s site or head on over to WKRS Radio’s web site, 1220 on the AM radio dial, and look for Kristin’s show.

Kristin was a great host, best I’ve had so far. WKRS radio is in North Chicago in Waukegan, IL, so I’m spreading my interview wings.

Thanks Kristin.

MileHiRadio Interview Jun 8, 2 PM

With any startup entrepreneur getting your message out to others is paramount, but as with anyone, our business is not the only thing that defines us. We’re a host of lots of things stitched together.

One of those things I am is a USAF veteran of the first Gulf War. I had the pleasure of being interviewed by Lorin Ricker during his “Walk the walk” internet radio program at Mile Hi Radio. It truly was a pleasure and an honor discussing my experience in the USAF as well as discussing how young vets today can create a path through the business market after leaving the service. Besides joining the Veterans of Foreign Wars to associate with other vets, but also to share experiences.

Listen in and enjoy as  I discuss my USAF history, the skills I learned from the USAF that can translate into business, and a little bit about my book. I also put in a plug for a friend of mine, Lida Citroën (, who helps vets in the Wounded Warrior project transitioning to civilian life.

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Monday Motivations for MacStartups 1

As a startup entrepreneur and the author of this blog I’m starting up a new series beginning today: Monday Motivations for MacStartups. I’ll be profiling a number of startups that are using a Mac to run their business that are at any stage of a startup: idea stage, business planning stage, “out of the gate,” or a solopreneur or mompreneur that’s been doing it for a number of years.

All startups start at the same place, launching their business. It’s just the experience, market, and tools that might be the difference to either success or failure.

So here’s Jillian Koeneman, Founder of Freshlime Marketing, that gives her answers to my questions:

  1. What was/is your background toward business before you started your own (family of entrepreneurs, paper route, raising bunnies, school, classes, etc.)? My father was an entrepreneur when I was growing up, therefor I am very familiar with the commitment and drive it takes to be in business for yourself. However, when I graduated from high school being an entrepreneur was not top of mind.  Instead I decided to pursue a more traditional business path by earning a degree in Advertising and Public Relations from Michigan State University. Six years after I graduated I came back to my entrepreneurial roots and started my business.
  2. What do you do, describe when you realized you wanted to start your business and how did you start it? Two books turned me onto the idea of being an entrepreneur. “The Four Hour Work Week” by Timothy Ferris and “The Secret” by Rhonda Byrne shattered my ideas about business, careers, wealth, and happiness. It was after reading these books and my former employer announcing I was going to be laid off did my entrepreneurial spark become ignited to a blazing fire.
  3. When and how did you get introduced to the Mac? In college we used Macs so I was well versed in their operating system and platform. I never personally owned a Mac until I launched my business and decided that it “had to be a Mac.”
  4. What Mac solutions do you currently use (think Adobe, iWork, smart folders, GarageBand, ZumoDrive, Open Source Software)? I currently use Adobe, iWork, iPhoto, Skype, and Dropbox.
  5. Give me your current perspective on marketing, sales, and running a business and how a Mac helps keep things running smoothly? I operate a virtual office, meaning I work from wherever I want, whenever I want. Having a Mac and an iPad I can work remotely with ease. Whether I am on the beach, train, or at my local Starbucks having my portable Mac devices allow me to be constant connected and productive at all times.
  6. Looking back from today, what has been the most significant things you’ve learned? The most significant things I have learned is that to be a successful entrepreneur you need to a) Embrace the currency of “Thank You” b) Be a connector and collaborator c) Realize there is no competition, only opportunities to work together and grow d) You can’t do it all yourself. You need to focus on your strengths and outsource your weaknesses.
  7. Open question: You decide what to ask and then answer it yourself. Toot your own horn here!! What advice would you give? Q: Why do you need the social web as an entrepreneur? A: Social media is a great way to tell your unique story and the perfect platform to communicate “WHY” you are doing what you are doing. Social media can help you building meaningful, mutually beneficial relationships with other thought leaders. By being authentic and providing others will valuable information and content people will begin to like you, know you, and trust you.
  8. What would you tell others about starting their own business? Follow your passions and the money and success will come. Network as much as you can both face-to-face and on the web. Invest in the web and use social media to tell your story.
  9. What do you wish you had learned at home or in school (High school, college)? I wish being an “Entrepreneur” was given more attention in business classes and encouraged. I think more resources should be given to high school and college students who have the desire and drive to start a business.
  10. Any last questions/comments? Thank you for creating this AWESOME book for fellow entrepreneurs!
Jillian Koeneman recognized the power social media held for marketers long before it was popular. After implementing social media strategies on both the client and agency side, she founded Freshlime in order to lead businesses to increased sales and greater brand awareness through social media marketing and other online vehicles.Koeneman holds leadership positions in several community organizations. She is a VP of Communications for the American Marketing Association Michiana Chapter, holds and advisory position for the Social Media Club Michiana Chapter, and volunteers on the Marketing Committee for the Humane Society of Elkhart County. 

Koeneman earned a degree in advertising and public relations from Michigan State University in 2004 and was a member of two National Championship Water Polo Teams. When not at her computer, she enjoys spending time boating with her husband and two dogs.

Jillian Koeneman
Founder, Freshlime