Category Archives: customer

First and last impressions: Two different business experiences

IMG_1284You often hear, “You don’t get a second chance to make a good first impression.” But I always look past the first and look at a businesses LAST impression they made on me, I look at the complete experience. Everyone can have a bad day, even a bad week, so it’s a matter of allowing others the flexibility that life does happen.

My wife and I went to the Stapleton farmers market a few weeks ago and we purchased a few things, but what struck me was the differences between how these businesses  interacted with us and the crowd that were mingling around their booths and trucks. I watched their marketing and salesmanship, how they attract me as a customer and how they interact with me, and in one case the differences were night and day.

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To be or not to be….an expert?

I was recently told that I needed to prove that I was an expert to my audience. Yes, PROVE, that I am an expert at what I do. With that statement I am able to debunk it rather quickly with a real life example. One in which early in my writing career, i.e. my first book, I was able to see past this issue because of this one example.

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Three More Testimonials

Testimonial letter from Henry Scadding (1883)

Testimonial letter from Henry Scadding (1883) (Photo credit: Toronto Public Library Special Collections)

One of the factors of any entrepreneur starting a business is getting testimonials, those comments from customers that tell others of the value of your work.

What most budding entrepreneurs do not understand is that the relationship between both business and their customer and vendors is essential, and missing this vital aspect of building a business becomes missed opportunities for future business and growth.

Too often budding entrepreneurs act like sponges, willing to take as much free stuff as possible with little to give back or share. One of the simplest acts to get noticed for your business is….

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What kind of CEO do you want to be?

A few years ago I found a comment by a millionaire that at first I thought was a great idea, how do you define what a CEO is and does?

Not a bad question, right? Especially when it comes to being a startup.

Normally the CEO moniker, Chief Executive Officer, used in big Fortune 500 companies and even some startups that want the same prestige might work, but as a startup, it just doesn’t quite fit, do you see the same thing?

I have a friend that has a startup and she uses the CEO title on her business card and her web site. She’s a startup. But seeing it on her card it just sounds so old fashion and stuffy, as if “bestowed” by oneself for others to see how you want to project your image. But is that the true focus of a business? To make yourself look good?

Not so accurate.

So, here’s my attempt in our current business climate to get to the heart of what a business CEO title is about.

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Startup Entrepreneur Enchantment and Disenchantment

Guy Kawasaki, American venture capitalist and ...

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As with any startup entrepreneur you start out with lots of hopes and dreams. And along the way, you expect both good and bad with the hope that there is more good than bad.

The guiding principle for any startup entrepreneur is to spend as little money as possible while accomplishing your goals. It’s about being a good steward of your financial and other resources.It’s about making sure that you’re making money first instead of just spending it.

Here is my short list of both.

Enchantment

I recently had my BEST enchantment encounter with none other than the man himself, Guy Kawasaki. It all started with a story he wrote in MacUser magazine in the 1990s. Fast forward to a few years ago as I began writing my book and the story so kept with me that I wrote the story that Guy wrote about in my book. Here is what I put in my book on page 239:

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When the need for speed hits the sound barrier

Off the coast of Pusan, South Korea: An F/A-18...

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Having worked for many organizations and have now become a startup entrepreneur, today’s business mantra is that all organizations need to change, and more importantly, that change needs to accelerate.

If you don’t speed up, you’ll be “run over” by those that were behind you that are moving faster than you are or you’ll get left in the dust of those that you were following.

If you don’t speed up, you’re basically “done for.”

However, all speed and no direction is cause for concern, so there’s a problem with this need for speed when you hit the sound barrier.

When most people think of the sound barrier, they are reminded of Chuck Yeager breaking the sound barrier in the X-1 aircraft on October 14, 1947. But I’m referring to different sound barrier, especially when it comes to business, the barrier I’m referring to is the barrier of sound judgment.

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