Category Archives: Consultant

To be or not to be….an expert?

I was recently told that I needed to prove that I was an expert to my audience. Yes, PROVE, that I am an expert at what I do. With that statement I am able to debunk it rather quickly with a real life example. One in which early in my writing career, i.e. my first book, I was able to see past this issue because of this one example.

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So you want to be an entrepreneur

Ok, so you think you want to become an entrepreneur, take a look at the image below and see what each of us sees through our own colored glasses of life.

And then watch what Steve Jobs says about starting your own business, or using your talents for doing what you love.

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FREE MacStartup Seminar Aug 18th and 20th

Do you have a Mac and want to make some money? Do you have skills or talents that are underutilized? Are you just itching to do something more with your life?

I’m putting on a FREE Hour Seminar for those that have Macs that are considering starting their own business. From your “idea” to your “Grand Opening” I will walk you through the necessary steps to get started. I will cover:

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Getting results means understanding the process. Macs Win!!

Entrepreneurs look for results and using a Mac can increase the results you want. Why? Because it takes less time to get things done than other ways.

Process and Results Defined. There are two components of each result:

  1. Process – the steps needed to accomplish as task or achieve a goal.
  2. Result – the goal, ends, or the final means of your endeavor.

Results Defined. You need to define the results you want to achieve, i.e. in most cases it’s what your customer needs or wants. While you may have the idea to satisfy your customer, it’s not about you, it’s about them. They have the money and are willing to pay you for your product or service.

Process Defined. There are four ways to looking at getting results.

  • Effective is getting the job done per your and your customer’s expectations. It’s achieving the goal or task.
  • Efficient is getting things done at the least cost in both in your time and money. The Mac saves time, therefore it saves money.

Giving these definitions, here’s how you look at things from a business perspective. There are four phases to getting results:

  1. Not Effective, Not Efficient - Neither satisfying your customer and potentially losing money, but consider your ROI (Return on Investment). This may mean that you maybe investing both time and money in getting a new product/service to market. Edison spent time on 10,000 experiments to design the light bulb. In the book “Napoleon Hill’s A Year of Growing Rich” on Week 45 Edison was asked if he did not uncover the secret to the light bulb when he did, what would he be doing. With a twinkle in his eye Edison said, “I’d be in my laboratory working right now instead of wasting my time talking with you.”
  2. Effective, not Efficient – Satisfying your customer, but not optimal with your costs. You are making sales to customers and they are buying your product/service. You’re making money, but you need to reduce your costs.
  3. Effective and Efficient – Satisfying your customer and being optimal in your costs. Here you can’t go any lower as this will cost you sales and customer satisfaction. Here’s your MONEY MAKER. “A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.” Henry Ford
  4. Not Effective, Efficient – Not satisfying your customer, but keeping your costs low. A typical business bounces between #3 above and #4 here to maximize their profit. In some cases businesses even go further “below this line” and become immoral, unethical, and even illegal in their activities and actions. Taking a customer’s money and not delivering on their promise or outright theft. They not only lose their customers, they lose their integrity and reputation. “A business that makes nothing but money is a poor business.” Henry Ford

As #1 above, you’re investing time and money in coming up with something new. The question is not how much money are you spending, but how committed you are toward your goal. Notice that Edison was NOT persistent in doing the SAME experiment over and over. He was persistent in his goal, creating a light bulb, but he changed the process to achieve the results that he was looking for. Over 10,000 times the process changed!

While PC users like their computers, in “Mac vs. Windows: Tracking the customer satisfaction gap” Mac users have the highest satisfaction rate of any computer user. Why? Because of the aspects above. Macs are both efficient and effective from the USER’S experience.

In my book How to Start a Business: Mac Version I go into this idea and concept in more detail on page 199-200 and give examples. Using a Mac for your business is a no brainer.

Pick up a Mac and my book today, they’re a winning combination.

Stop looking for a job!

One of the things that I find disheartening is seeing the faces of individuals that are looking for jobs. Well, here’s how to change the words so that you can find something you really like. Rather than saying, “I’m looking for a job,” here’s what to say instead:

“I’m looking for work.”

That’s it. Change just one word.


Because when you tell someone that you’re looking for a job, you’re telling someone that you are limiting your scope of finding meaningful employment.

So, if I came up to you and said, “I’m looking for a job,” how would you feel about my comment and helping me?

Now, if I came up and said, “I’m looking for work,” now how do you feel about comment and about helping me?

In both cases someone may ask, “What do you do?” But notice when you use the word work the person that needs someone for a short period or project might view you differently.

If you ran your own business, how would you feel about it someone using the word job versus work?

Why change the word from “job” to “work?”

Because you are broadening your horizons by giving others the opportunity to see ALL of you and you seeing ALL of the opportunities that might be available to you, i.e. a free lance job might turn into a part or full time job. Or, you could start your own business. It’s also about keeping your skill set sharp if you are “in between jobs.”

So, stop looking for a job and look for work!!

Update: If you want another viewpoint, see my friend Harry Tucker’s blog post.

Motivating others: “Caught Ya” or “Gotcha”? Who would you work for?

I’ve been reading how people, leaders, managers, parents and others motivate others to get what they need from those that they work with and there are two focuses that each entrepreneur needs to consider while embarking on building their business. Do you offer the “carrot or stick” motivation. How do they come across?

There are two areas that are most prominent in management.

  • Gotcha” – is the negative and here the emphasis is on finding the person doing something wrong, and it can be done wrong procedurally, ethically, or legally. This is the stick point. Here you come across as “I found out you did something wrong and I’ve caught you at it.” This is also a position or title approach to interacting with others.
  • “Caught Ya” – is the positive and the emphasis is on catching someone doing something right, preferably right at the moment they have done it. This is the carrot point. It comes across as “I caught you doing something right so I’m going to tell what you did right.” This is also an encouraging motivation for others.

Having standards for work as well as for your customers are very important in today’s working environments, but it is HOW you get others motivated to do what you need to do that is important.

A key point here is, which one, “Gotcha” or “Caught Ya” would you work for? And how do you come across? Or, in other words…

Would you work for you?

Would you want to go to work for the way you treat others?

Good leaders recognize this and as act accordingly. Great leaders learn how to do it better all of the time.