Category Archives: 5 Marketing

The rise and fall of a company’s branding

Posted on 07/05/2012 by Kevin Cullis

As any entrepreneur knows there’s always the initial big push to find the right product and service for your customers. Most of the time it’s not the first try of your product, but the results of multiple testing and experiments … Continue reading →

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Straight to your customer

Posted on 02/20/2012 by Kevin Cullis

Here’s a great video by Gary Vaynerchuk who sees what good entrepreneurs see as the changing face of business models. He encapsulates the right approach as to what is happening to old business models of the media.

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Considering developing an iPhone/iPad app? Here’s the scoop

Posted on 02/16/2012 by Kevin Cullis

One of the factors in any business is how to to get your marketing message out, as well as how to support your business with customer engagement. One of those ways is to develop an iPhone/iPad app for your customers. … Continue reading →

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Holiday fonts from your Mac

Posted on 12/15/2011 by Kevin Cullis

Here’s a short list of fonts on your Mac that you can use for Christmas, Chanukah, or other Holiday announcements.

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Facebook marketing: Orabrush

Posted on 09/30/2011 by Kevin Cullis

Here’s a great video on how Orabrush got into Walmart stores. They did not use the traditional routes that other companies take, such as trade publications, etc. They used targeted Facebook ads. Oh, and notice they use a Mac for … Continue reading →

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Business cards and LinkedIn Social Media

Posted on 08/30/2011 by Kevin Cullis

Having gone to a number of business meetings and kept a number of business cards from individuals from each meeting I’ve attended I recently found that business cards have now become old news with the advent of social media, specifically … Continue reading →

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New Apple iWork Numbers Patent

Posted on 08/26/2011 by Kevin Cullis

Apple has been granted a new patent for it’s iWork Numbers application. You might want to take a look at it. It relates to when you want to copy data into a new chart that the new data is associated … Continue reading →

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