I just got off the phone coaching a lady who is a business coach herself and her target market is older ladies who are empty nesters (she wanted to know more about publishing her content into a book). You know those ladies, their kids are all grown, the husband is still working and has his routine, but now these ladies have LOTS more time now with little to do. If you’re older, your Mom is probably like that, too.
So as we were discussing about these ladies I told her that in my experience mothers, and to a lesser degree ladies, have a difficult time expressing themselves or speaking up. While us guys in most cases LOVE to talk about ourselves, we’re more like peacocks that strut around showing off our plumage. Women, not so much. But when you’re talking about a business, you HAVE to talk about your business. My comment to Connie was, “Connie, if you have the cure for cancer, would you keep it hidden, or would you be telling the world about it?” She gasped and said, “Well, I’d be telling the world about it!” I said, “Now THAT is how you handle your talents toward others, you’re the doctor of your talents, now share your talent cures!” At that moment, I knew I had another blog post. So what does it mean to be the Doctor of your Talents?
Testimonial letter from Henry Scadding (1883) (Photo credit: Toronto Public Library Special Collections)
One of the factors of any entrepreneur starting a business is getting testimonials, those comments from customers that tell others of the value of your work.
What most budding entrepreneurs do not understand is that the relationship between both business and their customer and vendors is essential, and missing this vital aspect of building a business becomes missed opportunities for future business and growth.
Too often budding entrepreneurs act like sponges, willing to take as much free stuff as possible with little to give back or share. One of the simplest acts to get noticed for your business is….
As any entrepreneur knows there’s always the initial big push to find the right product and service for your customers. Most of the time it’s not the first try of your product, but the results of multiple testing and experiments of getting it right in solving a problem and then improving it over time.
As with anything, nothing ever sits still. Or does it?
But there is one thing which can stifle the growth of your business: Your bureaucracy.
Here’s a great video by Gary Vaynerchuk who sees what good entrepreneurs see as the changing face of business models. He encapsulates the right approach as to what is happening to old business models of the media.
One of the factors in any business is how to to get your marketing message out, as well as how to support your business with customer engagement. One of those ways is to develop an iPhone/iPad app for your customers.
Or better yet, think about developing for your customer’s customer.
So, the real question is: How does creating an iPhone/iPad app help you with your business?
Here’s a short list of fonts on your Mac that you can use for Christmas, Chanukah, or other Holiday announcements.
Here’s a great video on how Orabrush got into Walmart stores. They did not use the traditional routes that other companies take, such as trade publications, etc. They used targeted Facebook ads. Oh, and notice they use a Mac for their business in the video.