FREE MacStartup Seminar Aug 18th and 20th

Do you have a Mac and want to make some money? Do you have skills or talents that are underutilized? Are you just itching to do something more with your life?

I’m putting on a FREE Hour Seminar for those that have Macs that are considering starting their own business. From your “idea” to your “Grand Opening” I will walk you through the necessary steps to get started. I will cover:

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i.Business Magazine selects Kevin Cullis’s “10 Steps to a Mac paperless business”

i.Business magazine selects Kevin Cullis’s article “10 Steps to a Mac paperless business” (preview of the article) as this month’s “Featured Monthly Article – Tips and Tricks” in their August 2011 newsletter.

You can see i.Business magazine newsletter here.

Thanks i.Business, I’m honored.

Welcome Problogger.net visitors to MacStartup.com!!

Hey Problogger.net visitors, thanks for stopping by my blog site. Hope you enjoy what I offer and stay a while. My guest blog post What Do Fishing and Blogging Have in Common? struck a nerve from the content feedback I got which has NOT been touched by bloggers about getting results.

So, since the feedback I got was crucial to being successful I’ll be writing more content around these issues.

What are your thoughts?

So I’m Inspired, Now What?

This is a guest post from Harry Tucker of HarryTucker.com.

So I’ m Inspired, Now What?

If I were to view the actions of many people, perhaps their actions would be best be described as “Now I’m inspired, so what?”
Today we are blessed with incredibly easy access to an unlimited supply of inspirational material from a wealth of sources. It would seem that the plethora of material available to us in printed form, e-books, daily devotional emails, motivational speakers, audio books and everything else should be transforming us so significantly that we should be happier and more productive than ever.

That’s what they tell us, anyway.

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Collateral online business damage goes both ways

If you have an online business which hosts your eCommerce, or even backs up your data, such as Apple’s iCloud service due out later this fall, you just might get collateral damage if the government comes looking for illegal activity.

The same business disaster can occur if it is an act of God, such as  a tornado, hurricane, or a flood. What most people may not realize is that there are two costs to these type of acts:

  • The cost of disrupting your business, i.e. the loss of income
  • The cost of replacing and restarting your business, i.e. the cost to replace what is lost and to get back up running again.

This comes in two forms of collateral damage.

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What should a startup entrepreneur focus on?

Victorinox Swiss Army knife, photo taken in Sw...

Image via Wikipedia

When it comes to startup entrepreneurs, one of the key factors of getting started is the key word: Focus. What should they focus on to get them going?

Have you heard of the comment, “What you focus on is what you get!” It’s true. The same thing goes for seeing a glass half empty or half full. If all you see is obstacles and not your vision of accomplishing something it is demotivating. But even if you focus on the positive, what do you focus on?

I once was working a job at a small retail company and the Regional Director was visiting and “motivating” us by stating, “Focus, focus, focus!” But of course, most of the people took that and ran “fast” with what they saw, but each in their own direction with activities that, while helpful to the business, were actually NOT the right priorities for the business. Her leadership skills were fear based and while they were “detailed,” her motivation did not embrace what the priority of the organization’s goals were. It was a scattered view of “getting it all done and fast,” it intentionally “blurred” everyone’s focus costing the company time, money and resources.

So, as any startup entrepreneur, here’s a short list of what to focus on:

  • Product – putting in all of the features necessary and getting the product out the door.
  • Competition – seeing what your competition is doing and not letting them out of your sight and ensuring you’re better than they are.
  • Ideal Customer – what are your customer’s needs and wants.

So, what do you think a startup should focus on?

Here’s the wrong answers:

  • Product – focusing solely on your product and building the most complete and perfect Swiss Army knife for your ideal customer takes time and resources, and maybe no one will want it. Therefore, you’ve wasted your resources and reduces your profit potential.
  • Competition – if you focus on what your competition is doing even THEY can miss the boat of what a customer wants and needs. If they’re heading down the wrong path, they just get there sooner than you do. Don’t chase your competition’s bunny trial which may lead to a dead end.

These are the correct answers in the correct order of priority:

  1. Focus on  your ideal customer’s needs and wants, it is here that you spend your time and effort so that they are willing to give you their money for your solutions.
  2. Product – when you focus on your ideal customer and their needs and wants your product becomes the result of that time and effort.
  3. Competition – while focusing on your customer’s needs and wants you’ll then focus on your product and services, but you need to keep your competition in your peripheral vision, not completely out of sight, but still in view and not your main focus.

A focused priority will keep you moving ahead in the right direction.

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