There is an attitude among the American people which is killing our abilities to move forward. The attitude is one that not only affects our government, but business and the American people as a whole, those very people which both governments and businesses are supposed to serve.
I read a while back that during the time of George Washington he was in bakery and a poor person came into the bakery and asked for a loaf of bread from the baker. George Washington and the baker looked at each other and knew the man was hungry, but it was what they did next that is the issue.
Krysti Kercher, a graphic artist, posted her discussion in her blog post My Artwork Has Value on how she had to cut her losses with one of her clients because their were devaluing her work, and she was letting them. Good for her for recognizing it. My good friend, Jan, she did a blog post Quality Work Deserves to be VALUED and added her comments about how her clients continue to devalue her efforts, “You don’t appreciate it because you don’t see the value.” These are familiar refrains, but I’ll be extending both of their thoughts and showing how businesses and customers both hurt their causes with their view of business.
You often hear, “You don’t get a second chance to make a good first impression.” But I always look past the first and look at a businesses LAST impression they made on me, I look at the complete experience. Everyone can have a bad day, even a bad week, so it’s a matter of allowing others the flexibility that life does happen.
My wife and I went to the Stapleton farmers market a few weeks ago and we purchased a few things, but what struck me was the differences between how these businesses interacted with us and the crowd that were mingling around their booths and trucks. I watched their marketing and salesmanship, how they attract me as a customer and how they interact with me, and in one case the differences were night and day.
As I was thinking this morning, I began with just a short view of this issue, but as you begin to empty your mind with brainstorming idea, the post took on a life of it’s own as I began to think of others. When you think of the familiar saying “The glass is either half full or half empty” describing either an optimist or a pessimist, when you pause and look at it more closely you find that there are opportunities than you originally saw:
- Optimist – The glass is half full
- Pessimist – The glass is half empty
Having read years ago about a restaurant that was having a bad “table” that no one wanted to sit at for their meal, the restaurant decided to change how their customers viewed that one table near the front door and market it specifically to attract a small demographic of their current clientele.
But it’s not just a restaurant’s table, it’s also other aspects of one’s business: product seconds, defectives, etc. Here is what one industry market leader did to change the view of their customer toward imperfect products.
I was recently at some very active training with a high performance level individual, meaning, he is VERY well known in his area of expertise. Dale Comstock: American Badass. Nationally known. He told us what he wanted us to do, then he showed us or demonstrated what he wanted us to do. But in all reality, these two steps were only half the problem.
While he was giving good advice, I did not take a small portion of what to change because of previous training I had had, i.e. he did not give me a good enough reason to change. However, I did listen and learn from him what he taught.
But what was the problem?
There are generally two ways that you fail at business and both of those reasons rely upon you, your thoughts, and most importantly, your actions. Winston Churchill said it best about business:
Some people regard private enterprise as a predatory tiger to be shot. Others look on it as a cow they can milk. Not enough people see it as a healthy horse, pulling a sturdy wagon.
So let’s take a quick look at the two areas that create a business or create a failure. But the main focus is having a health horse that pulls the wagon of your family’s life.