You often hear, “You don’t get a second chance to make a good first impression.” But I always look past the first and look at a businesses LAST impression they made on me, I look at the complete experience. Everyone can have a bad day, even a bad week, so it’s a matter of allowing others the flexibility that life does happen.
My wife and I went to the Stapleton farmers market a few weeks ago and we purchased a few things, but what struck me was the differences between how these businesses interacted with us and the crowd that were mingling around their booths and trucks. I watched their marketing and salesmanship, how they attract me as a customer and how they interact with me, and in one case the differences were night and day.
As I was thinking this morning, I began with just a short view of this issue, but as you begin to empty your mind with brainstorming idea, the post took on a life of it’s own as I began to think of others. When you think of the familiar saying “The glass is either half full or half empty” describing either an optimist or a pessimist, when you pause and look at it more closely you find that there are opportunities than you originally saw:
- Optimist – The glass is half full
- Pessimist – The glass is half empty
Having read years ago about a restaurant that was having a bad “table” that no one wanted to sit at for their meal, the restaurant decided to change how their customers viewed that one table near the front door and market it specifically to attract a small demographic of their current clientele.
But it’s not just a restaurant’s table, it’s also other aspects of one’s business: product seconds, defectives, etc. Here is what one industry market leader did to change the view of their customer toward imperfect products.
I was recently at some very active training with a high performance level individual, meaning, he is VERY well known in his area of expertise. Dale Comstock: American Badass. Nationally known. He told us what he wanted us to do, then he showed us or demonstrated what he wanted us to do. But in all reality, these two steps were only half the problem.
While he was giving good advice, I did not take a small portion of what to change because of previous training I had had, i.e. he did not give me a good enough reason to change. However, I did listen and learn from him what he taught.
But what was the problem?
There are generally two ways that you fail at business and both of those reasons rely upon you, your thoughts, and most importantly, your actions. Winston Churchill said it best about business:
Some people regard private enterprise as a predatory tiger to be shot. Others look on it as a cow they can milk. Not enough people see it as a healthy horse, pulling a sturdy wagon.
So let’s take a quick look at the two areas that create a business or create a failure. But the main focus is having a health horse that pulls the wagon of your family’s life.
When you’re working in a job or doing a job, you only see what is in front of you, rarely looking up or taking the time to see what is around you. Here is a perfect example of someone that not only shows, but demonstrates to others the potential and possibilities that are in front of them.
Met with my good friend Jimmy Graham of CQD-Denver yesterday and he introduced me to an individual to share who I am, what I have done, and where I was going. After a brief introduction, the gentleman began to asks lots of questions and took lots of notes (that should have been my first clue).
I shared what I was doing, Jimmy made comments about how we had worked together over the last six months or so to help him with his business, and just had a general discussion around business. But the questions kept coming with him still taking notes.
Hmm, this was not a typical “get to know you” type of meeting over coffee, this is much more involved.
I watch Shark Tank, and this is what the meeting was coming across to me. While I have been searching at how to build my business going forward, primarily I was looking at what the Business Model Generation says to do: Search out a successful business model and then scale it.
Then, it happened.