MacGetIT

As an entrepreneur and start-up business I watch how others use their Macs in their business.

I recently received an email that had a company’s signature and Apple’s data detectors picked it up, but because of the way this person wrote their email signature the data detectors did not pick it all up and thus caused me time and energy to get things right. Here’s their signature:

John Doe

My Company, LLC – My Consulting

E-Mail:       mycompany@mycompany.com

The problem with this is Mail’s data detectors is that because of the spacing it saw the address and ONLY the “My Consulting” and not the rest of the line “My Company, LLC”. If this person had not added the “My Consulting” tag line for below their address then the data detectors would have picked up the whole business name and address. The correct way for the data detectors to work is to have the address as such:

This way ALL of the company address data is picked up. Adding other information before and after the address

The previous method left me having to work with many more mouse clicks that I was willing to endure, but a simpler solution is adding a vCard to his email signature which takes up far less of my time, and my perception of their view of my time, and thus improves my view of their business.

Or, do both. This allows one to cut and paste and address into something else such as another email or into a document and drag and drop the vCard onto Address Book with no typing needed.

Your thoughts?

When asking someone what they do you often hear “I work for Apple/Microsoft/IBM as a software engineer” or you hear them say “I’m a doctor/attorney for such-and-such company.” On occasion you’ll hear someone say, and somewhat with pride, “I own my own car detailing business.” At the more aggressive person they’ll say “I’m a serial entrepreneur!”

What’s a serial entrepreneur? That’s someone that has started a company and grew it until another company bought them out. In some cases, they failed and have started again. And that’s the good thing. They keep going and learn from their failures and move on.

But what I recently heard by someone was they called themselves a “Parallel Entrepreneur.” While I could figure it out myself, I had to ask what he meant by it.

He stated that he had three companies that he was working on building and was looking to add more.

So there you have it. As an entrepreneur you are a parallel entrepreneur when you have two or more companies that you are building and growing.

So, a parallel entrepreneur builds multiple streams of income. Nice.

Is this what you are striving for?

Hi all,

I’m not going to post today but I thought I’d give you a chance to tell your story about using a Mac in your startup. Tell the truth and keep it clean, ’cause we all want to hear how you’re doing.

Kevin

Ok, here’s the most complete line of marketing copywriting blogs and web sites that you’ll ever see.

“2009’s Hundred Best Tweets and Links for Marketing Copywriters” gives a good list to learn from and by http://marketcopywriterblog.com/

Enjoy the link to 100 links.

Here’s a good list of being innovative from a list of books by BusinessWeek.

Here’s a good link about why you need to consider web browsers and your web site design and the amount of money going through your business.

You can get the answer here: Professional and Business Services!

There’s a great post over at another blog that discusses pricing your products and services. The post “6 Things They Mean When Say They Have No Money” is a great article about how you view yourself and your customers.

In the book “Think and Grow Rich” Napoleon Hill states, “I fully realize that no wealth or position can long endure, unless built upon truth and justice, therefore, I will engage in no transaction that does not benefit all who it affects.”

There’s the answer.

Most entrepreneurs know that they need to change with the times, but have you considered that some businesses have changed completely from one business to another. Here are some example of what businesses have done from this article

• Avon – started out selling books door-to-door and gave away perfume in 1886. When the perfume got more response than the books Avon sold the perfume.
• Wrigley sold selling soap and baking powder in 1891, but sold chewing gum as enticements. Customers did not want the baking powder, only the gum.
• Tiffany & Co sold stationary in 1837, in 1853 it switched to jewelry.

So, learn to listen to your customer’s voice.

I can’t do any better than this site does, handing us 25 Startup Law Resources.

Great to start up your business, on the right side of the law.