Sep 01

As an entrepreneur, and Mac user, you are often told that you have to have a laser focus on your goals and objectives. This is all well and good, but too often being laser focused means you “burn” missed opportunities that are just next to your goals. How so?

If you’re selling a house do look in the want ads for those looking for a house to buy?

If you have a “Dog for Sale” do you look at the “Dog Wanted” want ads?

If you have a “I want to buy” need do you look for the “I want to sell” opportunities?

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Aug 30

As an entrepreneur using a Mac there is a certain amount of competitiveness in all of us, some more than others. Others, much, much more. Still others add paranoia to their competitiveness, such as Al “Chainsaw Al” Dunlap who drove a number of companies down the drain and out of business. And still others cause human suffering, such as the documentary PBS special “A Dangerous Business” discussing the “McWane Way” showing their version of competitiveness. But if you read the TV shows transcripts (almost to the end of the transcript), you’ll see that there is a business, ACIPCO, that is similar to McWane’s that is doing the right thing by it’s workers and it’s business and is still profitable. So it can be done.

So, regarding entrepreneurial competitiveness, is it needed? In a word, yes! You can NOT get away from competition in the market place.

This means that educational institutions and schools need to have competition in order to prepare kids for the market place, not a competition-free schools. The question is: How much competition should be there be?

There is some truth to the matter that in order to learn competition is not essential.

So, what have we, we have various methods and motivations (see Maslow’s Hierarchy of Needs) of “The Will to…”

  1. The Will to Survive – Basic human and business needs to stay alive
  2. The Will to Safety – Above survival, but comfortable with safety, but where most businesses “land” and don’t continue.
  3. The Will to Acceptance – Above safety, but accepted by others. This would be about branding.
  4. The Will to Win – Above Acceptance, but wants to win. Beyond branding in some cases.
  5. The Will to Monopolize – This is a take no prisoners attitude and to monopolize the market through whatever means possible.
  6. The Will to Kill – Above Monopolize and willing to do hurtful things to #1 and possibly #2 above.

Having just finished “The First Tycoon: The Epic Life of Cornelius Vanderbilt” he was one of the most “honorable” businessmen of his time. He wanted nothing better that to beat others in business, the honorable way. In his terms, he did not want to have the government protect his business as some do, even among some of today’s businesses who are failing want protection from our government.

If you want another viewpoint of competitiveness, read Dan Pink’s book “Drive” and see how competition can be less productive than other forms of motivation.

What are your thoughts about competitiveness?

Aug 27

As an entrepreneur using a Mac I, like anyone else, tries to control costs of my business. One of the factors in my business is the cost of my Mac. Most PC users point out that they can get cheaper PCs than Macs and therefore Macs are more expensive. While there is some truth to that matter, let’s find out where the costs lie in their argument.

There is a term called Total Cost of Ownership that tries to quantify the total cost of owning and running something, whether it be a car, truck, SUV, or even a computer. So what goes into owning a computer for a business? From strictly the computer perspective there are four areas that part of using a computer:

  1. Cost of hardware – The computer itself, peripherals, cables, etc.
  2. Cost of software – Licensing.
  3. Cost of installation and configuration – How long does it take to install and configure your computer to where you are being productive.
  4. Cost of training, use, and maintenance for three to five years of use – Here is where most people get lost in quantifying their costs because they don’t measure this affect on a user or users.

In my book, “How to Start a Business: Mac Version” I go into more detail in Chapter 2 about these above issues and show additional ones that most businesses need to know and understand that affect the costs of using a computer as a business owner: The Total Cost of Ownership.

To be accurate, the PC users do win the argument “out of the gate” that they are cheaper than a Mac. I grant that to them. But, and this is a big but, what else are PC users not telling you?

So how does a PC stand up to a Mac in Total Cost of Ownership? First, read my friend Mitch Rushing’s OpenSurge blog post “In Mac vs PC cost comparison – Downtime Statistics Key” about how these numbers figure out for Windows vs Windows and then Windows vs Mac.

I’ll let you read the results, but Macs win!

What are your thoughts?

Aug 25

“I am for doing good to the poor, but I differ in opinion of the means. I think the best way of doing good to the poor, is not making them easy in poverty, but leading or driving them out of it. In my youth I travelled much, and I observed in different countries, that the more public provisions were made for the poor, the less they provided for themselves, and of course became poorer. And, on the contrary, the less was done for them, the more they did for themselves, and became richer.” Benjamin Franklin

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Aug 16

As an entrepreneur using his Mac I can find many ways of learning new ideas. In the story about the Goose that laid the Golden Egg I find that I can apply it toward business.

As the story goes, the goose that lays the golden egg the owners get too greedy and decide to kill it to get at the gold, like right now. Problem is, they killed the opportunity for the goose to keep producing the golden eggs, and therefore their future chance of every getting any more gold.

There’s two other sides to the story that proceed this, the greed of those that want to get at the gold before “it’s time” and kill the goose. First, what about another goose owner that does NOT kill the goose and keeps earning a living from the goose as it lays the eggs? These owners reap at the level of production that goose can produce. They feed it and take care of it and allow the goose to produce at it’s pace. No more, no less than the goose can. Smart business owners here.

Second, but what about the owners that are so enamored with the golden egg they don’t see the source of the golden egg? The goose! They go spend the money from the egg on their immediate needs and wants and actually forget about the goose. Have you ever seen someone act like this?

I recently had someone ask me for a FREE copy of my book How to Start a Business: Mac Version so they could start a business with their Mac. I ask them that if they could find three people that will buy my book I’d give them a copy of my book as a commission for their work. They balked at this!

As I have seen in the past, if I had given them a free copy some would walk off with nary a “Thank You” or a positive response of any sort to someone generosity. You can see this in the “entitlement” or “I want something for nothing” crowd. They’d take the golden egg and vamoose. They’d forget about the goose that lays the golden egg completely.

You see this when you help others and don’t receive anything “in kind” back. Not that I’m expecting it, but it says a lot about the type of business people they are.

These are not business people, they’re freeloaders.

How do you see this story playing out in your world?

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Aug 09

As an entrepreneur you either have time or have money, but usually not both. Later on you’ll trade time for money by allowing others to do things they are better at than you are to free you up to do what you do best. But in the beginning if you don’t have the money then you have to do things yourself. But how can you save yourself time and money? Let’s take a look.

First, in creating marketing materials such as a newsletter for your clients or customers you can use Apple’s iWork to create some good looking documents. However, sometimes you need some fresh ideas.

You can take a look at Brad Gosse’s magazine templates and purchase them and make the adjustments you need and then create the documents. He has some great ideas and flair for this thing called marketing. Getting his templates will save you time, especially as low the price is for them.

But if you’re low on the ol’ mulla, then do what I do on occasion. I look at what Brad or any other magazine have done and try and recreate it the best I can and then add some of my own flair in it. It might take longer to do it, but I’ll learn how it’s done and get ideas for later.

If you are a true entrepreneur at first you can’t help by keeping your costs low and get ideas from others. Later on as you begin to make money you’ll save yourself time by hiring others to save you and your time.

So:

  • Get idea from others to keep your costs down
  • Hire others when you have the money so you can concentrate on your business

Now get going and create.

Aug 04

As an entrepreneur, I look for ideas that make sense to me and try and find sense out of what I read. After reading a blog post by Derek Sivers called Valuable to others, or only to you? about making music for others it made me think about not making music, but about the creativity part for entrepreneurs, about making meaning, as Guy Kawasaki states. What does Sivers mean?

While musicians make music and the audience listens to the music there’s a conversation going on there between them. The musician plays the music and if the audience likes it they applaud, that’s the conversation. An entrepreneur makes a product or service and sells it to his or her customers. The feedback from both the sales and the comments from the customers is that an entrepreneur is having many conversations between his customers and himself or herself. Both the musician and the entrepreneur are “making music”

What does a conversation between a customer and an entrepreneur look like?

  • Entrepreneur: I have an itch or I see someone else’s itch and I want to scratch it. I’ll make a product/service to take care of my/your itch and see if others like it.
  • Customer: Oh, I see how you solved your itch, do I have the same itch? Yes, No, or Maybe.
  • Entrepreneur: Here’s my itch more defined, do you have the same itch?
  • Customer: Yes, I do. Now will your solution really solve my itching problem?
  • Entrepreneur: It not only solved mine, but here are others that it my solution solved as well.
  • Customer: I really don’t believe your solution will solve my itch. You’re pulling my leg!
  • Entrepreneur: Well here’s a sample to try and see it if works for you.
  • Customer: Yes, I do believe it does solve my itch. How much is it?
  • Entrepreneur: It’s only this price?
  • Customer: I’ll have to think about it.
  • Entrepreneur: You come back now if you have any more questions, OK?

This is just one type of conversation, but notice that it is something which both the customer and entrepreneur agree upon, there is no fraud or attempt to defraud by either the customer or the entrepreneur. This is a true business relationship where both sides agree that things are what they are.

Where problems begin is when either the customer or the business work to defraud the other from their rightful property or provide a less than good product for the money.

When it works, then the solution to an itch becomes a better business and it grows.

What conversations are you having?

Aug 02

We all know of Thomas Edison, but most are not aware of Nikola Tesla. Here’s a short video about who he was.

The History of Nikola Tesla – a Short Story

Genius is one percent inspiration and ninety-nine percent perspiration. Thomas Edison

If Edison had a needle to find in a haystack, he would proceed at once with the diligence of the bee to examine straw after straw until he found the object of his search. I was a sorry witness of such doings, knowing that a little theory and calculation would have saved him ninety per cent of his labor. Nikola Tesla, assistant to Thomas Edison

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Jul 30

I was at a friend of my fathers the other day for dinner with the rest of his friends and they were making some comments about kids moving back home. Their comments were typical of “parental units,” they jokingly said that the kids were “having difficulty finding themselves.”

After thinking about it for a few moments, I got a little upset with the thought that the premise these parents were taking. Whatever their reason for the comments: “lack of success” by the child, they’ve made it why can’t their kids, or just being “out of touch” with the state of our economy, it irked me. I considered it a little longer and I boiled it down to a few perspectives of one that is changing with the times:

  1. Finding yourself
  2. Finding a job
  3. Finding work
  4. Finding a market

1. Finding Oneself. Finding oneself is of utmost importance and a parent’s job is to encourage as much experimentation as possible for their kids growing up to see how they’re going to turn out. Once they know their kids talents parents need to put “gas on the fire” when kids find out what they love to do to encourage them to excel. Some kids have tons of talents, some have less. But parents forcing kids to do something they’re not talented for, or making “you’re not trying hard enough” comments, does not make a kid necessarily try harder.

In March of 2010 I met local author Tama Kieves (and her “Awakening Artistry”) workshops. She talks about telling her parents as a young girl that she wanted to be a writer. She was told she was going to law school, which she dutifully did: Harvard Law. She graduated cum laude and got into a corporate law firm and hated it. After some soul searching she left it to pursue her new career in writing. It took her years to find, to undo expectations, and to grow into what she loved to do: writing.

There are ways of finding out what you love to do, but this the first step. You can take some personality tests that will help define who you are, take the Strengths Finder test to see what skills are tops and to concentrate on them, and lastly, once you have narrowed down what you are passionate about and have talents for, follow through to the next step.

2. Finding a job. Sometimes you have to take a job “just to get by.” But don’t look at a job as a death sentence. You can ALWAYS learn something from each place you work. What you love to do, and especially what you don’t want to do. But learn it anyway, it just might help down the road at some point.

If you have taken some tests to see what you’re good at and what you LOVE to do, now you need to see about working in that industry and see if you are any good at it, really. If you love to work in a bakery, then find a bakery to work in. If you love golf, find a club house to work at. If you love Macs, find an local Apple store or Mac reseller and see if you can work there to gain experience. Work in an area that is similar to what you want to do for the rest of your life.

3. Finding work. This means that you are open to the possibility that that might be more to making money than looking for a job, i.e. looking for an opportunity of starting a business or do some freelance work. When you say you’re looking for work, you allow the potential of doing something different or more to come into the picture.

If you have enough gumption, you can take the next step and find out how good you really are.

4. Finding a market. Now you’re talking. Here’s where you maximize your talent and start your own business in the area you love to work in. Or create a new market like “Hello, my name is Scott,” who worked for years in his parents basement to build a business around being approachable. And getting back to the parental comments above, here’s where finding “oneself” really means that you’re finding out what the market needs. Getting fired or laid off is personal, whether we like it or not. It takes a personal toll, but it’s a matter of working on bouncing back from this defeat.

Parents can never stop being parents. But those that are retired or have only been in the “job track” working for someone else may not understand Scott’s reasonings for moving into his parents basement. Scott moved into his parent’s house to save money on rent UNTIL he could move out. It’s no different when starting a bakery living inside your bakery until you can afford to live in a place to call home. You’re saving money to build a business so you can live better later on. Pay now to play later, not play and pay later.

Nonetheless, a parent’s lack of understanding of what it takes to run a business can come out as a negative that you’re “finding yourself” when in fact you’re trying to see where the market is in order to make money to live. Scott’s parents at least gave him the chance to work it out, as long as it took. Why? First, because they loved their son. Other reasons: they believed in their son, wanted to support their son, or they already knew what it took to start a business and keeping costs low.

But in cases where parents are “jobbers,” those that have only worked for others or the government, should not be so quick to judge their or any other kids. Times and environments change and what was true 10 years ago is not true for today. What was true just three years ago is not true for today. Applying old school ideas and jobs may not work in today’s market as things have a way of becoming obsolete. This includes attending college. Today’s college tuition is skyrocketing past most people’s ability to pay to attend and incurring debt is becoming a harder choice to say yes to being able to pay it off.

At the turn of the 1900s buggy whip manufacturers to make horses go were the hot jobs, but within a few decades they were replaced by carburetors that made cars go. That means a skill change. So the next time you come across someone that is “finding oneself,” it may be true, more importantly, they’re trying to find where their skills fit into a changing market. Where they fit into the change occurring within the market and society. It means finding oneself, again.

So, there’s your four steps. I hope you find what you’re looking for.

Jul 26

As an entrepreneur you’re always looking out to solve problems, but where do we get this skill? Is creativity learned? Is it innate? How are our next generations going to solve some of our future problems?

There’s a new trend in the US school system that started in the 1990s: killing creativity. This Newsweek article “The Creativity Crisis” outlines where the US is diverging from the rest of the world in instilling kids with creativity.

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