Marketing imperfection increases sales and reduces waste

Having read years ago about a restaurant that was having a bad “table” that no one wanted to sit at for their meal, the restaurant decided to change how their customers viewed that one table near the front door and market it specifically to attract a small demographic of their current clientele.

But it’s not just a restaurant’s table, it’s also other aspects of one’s business: product seconds, defectives, etc. Here is what one industry market leader did to change the view of their customer toward imperfect products.

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When is great advice really great advice?

I was recently at some very active training with a high performance level individual, meaning, he is VERY well known in his area of expertise. Dale Comstock: American Badass. Nationally known. He told us what he wanted us to do, then he showed us or demonstrated what he wanted us to do. But in all reality, these two steps were only half the problem.

While he was giving good advice, I did not take a small portion of what to change because of previous training I had had, i.e. he did not give me a good enough reason to change. However, I did listen and learn from him what he taught.

But what was the problem?

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Business failure = stinking at both your craft and your business

There are generally two ways that you fail at business and both of those reasons rely upon you, your thoughts, and most importantly, your actions. Winston Churchill said it best about business:

Some people regard private enterprise as a predatory tiger to be shot. Others look on it as a cow they can milk. Not enough people see it as a healthy horse, pulling a sturdy wagon.

So let’s take a quick look at the two areas that create a business or create a failure. But the main focus is having a health horse that pulls the wagon of your family’s life.

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Be curious about opportunities beyond your current viewpoint

When you’re working in a job or doing a job, you only see what is in front of you, rarely looking up or taking the time to see what is around you. Here is a perfect example of someone that not only shows, but demonstrates to others the potential and possibilities that are in front of them.

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$1,000,000.00 Question

Met with my good friend Jimmy Graham of CQD-Denver yesterday and he introduced me to an individual to share who I am, what I have done, and where I was going. After a brief introduction, the gentleman began to asks lots of questions and took lots of notes (that should have been my first clue).

I shared what I was doing, Jimmy made comments about how we had worked together over the last six months or so to help him with his business, and just had a general discussion around business. But the questions kept coming with him still taking notes.

Hmm, this was not a typical “get to know you” type of meeting over coffee, this is much more involved.

I watch Shark Tank, and this is what the meeting was coming across to me. While I have been searching at how to build my business going forward, primarily I was looking at what the Business Model Generation says to do: Search out a successful business model and then scale it.

Then, it happened.

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I’m writing a new book for Entrepreneurs

Well, been a while since I posted, so here is what I have been up to: I’ve been hard at work writing a new book about entrepreneurship, but this time the content is a little different. Having talked with a number of home schoolers, Christians and Jews I have found a dearth of entrepreneurial content for Christians to start their own businesses. In talking with a number of my Jewish friends it’s as if they have a “business gene” in them, but in reality they’ve been taught from the earliest of ages about money, serving your fellow man through a business, and stick-to-itiveness compared with some Christians that I have associated with.

That’s changing now.

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You’re the Doctor of your Talents, share your talent’s cures

I just got off the phone coaching a lady who is a business coach herself and her target market is older ladies who are empty nesters (she wanted to know more about publishing her content into a book). You know those ladies, their kids are all grown, the husband is still working and has his routine, but now these ladies have LOTS more time now with little to do. If you’re older, your Mom is probably like that, too.

So as we were discussing about these ladies I told her that in my experience mothers, and to a lesser degree ladies, have a difficult time expressing themselves or speaking up. While us guys in most cases LOVE to talk about ourselves, we’re more like peacocks that strut around showing off our plumage. Women, not so much. But when you’re talking about a business, you HAVE to talk about your business. My comment to Connie was, “Connie, if you have the cure for cancer, would you keep it hidden, or would you be telling the world about it?” She gasped and said, “Well, I’d be telling the world about it!” I said, “Now THAT is how you handle your talents toward others, you’re the doctor of your talents, now share your talent cures!” At that moment, I knew I had another blog post. So what does it mean to be the Doctor of your Talents?

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