I just got off the phone coaching a lady who is a business coach herself and her target market is older ladies who are empty nesters (she wanted to know more about publishing her content into a book). You know those ladies, their kids are all grown, the husband is still working and has his routine, but now these ladies have LOTS more time now with little to do. If you’re older, your Mom is probably like that, too.
So as we were discussing about these ladies I told her that in my experience mothers, and to a lesser degree ladies, have a difficult time expressing themselves or speaking up. While us guys in most cases LOVE to talk about ourselves, we’re more like peacocks that strut around showing off our plumage. Women, not so much. But when you’re talking about a business, you HAVE to talk about your business. My comment to Connie was, “Connie, if you have the cure for cancer, would you keep it hidden, or would you be telling the world about it?” She gasped and said, “Well, I’d be telling the world about it!” I said, “Now THAT is how you handle your talents toward others, you’re the doctor of your talents, now share your talent cures!” At that moment, I knew I had another blog post. So what does it mean to be the Doctor of your Talents?
Testimonial letter from Henry Scadding (1883) (Photo credit: Toronto Public Library Special Collections)
One of the factors of any entrepreneur starting a business is getting testimonials, those comments from customers that tell others of the value of your work.
What most budding entrepreneurs do not understand is that the relationship between both business and their customer and vendors is essential, and missing this vital aspect of building a business becomes missed opportunities for future business and growth.
Too often budding entrepreneurs act like sponges, willing to take as much free stuff as possible with little to give back or share. One of the simplest acts to get noticed for your business is….
Have you ever been online or on Facebook and someone asks a question of you and you have this SMH (Smack My Head) moment and wonder: “You mean with the best search engine in the world, Google, and you want ME to look it up for you?”
Before the end of WWII, FDR signed the G.I. Bill for all the returning veterans. By the end of the war there were over 16 million who served during WWII out of a US population of over 130 million people, so veterans comprised around 12% of the our US population. Vets not only applied for this education and training opportunities, but their “gung-ho” attitude learned in training and during the war was applied toward their new life in America. Veterans made up about 49 percent of college enrollment in 1947 ( http://www.livinghistoryfarm.org/farminginthe40s/life_20.html ). This same “gung-ho” attitude is true for all veterans, including recent veterans of the first Gulf War I and those having served in the Iraq and Afghan wars.
When you learn about the Greatest Generation, WWII veterans, you learn that those coming back from the war in Europe (V-E Day, Victory in Europe) and the Pacific (V-J Day, Victory in Japan) were filled with a greater sense of purpose than is unlike in any previous US history. What was their sense of purpose? A Just Mission. This war went far beyond our own national borders, but more important, it involved millions of men and women in the fight, those fighting the fight and those supporting those that fought. It was the combination of both outside our border and the numbers of people involved that changes the scope of that generation. For veterans and military members going to war, it means using what available resources, sometimes limited or sometimes improvising, are at one’s disposal to get the mission done. It also means marshaling others of your team to help, because in most cases you rarely do it alone, it’s a team effort.
A young teenaged student named Ludwick Marishane invented a water-less bathing lotion — all because he didn’t feel like taking baths. Oh, and he was named the 2011 Global Student Entrepreneur of the Year Award.