Jun 10

Here’s the link to order my new book, “How to Start a Business: Mac Version” from Createspace.com.

Let me know your thoughts.

Jun 07

I got my first review back of my book, here it is:

“Oh My Goodness! Kevin Cullis has written the most information rich, spell-binding business book I have ever read! Kevin’s business-entrepreneurial advice is sound and meshing the Mac (tool) and starting a business (process) into one concept is brilliant. It’s detailed with informative lists and how to use them but not at the cost of boredom. The example stories are inspirational.  How to Start a Business: Mac Version covers every aspect of running a business A to Z regardless of its type. This one will definitely be in my highly recommended and ‘review many times’ library.”  Chris Lott – VP of Sales DataTel Communications

Coming soon to book seller near you (online, of course)

Kevin

May 17

An an entrepreneur and startup business I’m finishing up writing my book using Macs in business. One of the things about writing is noticing the “color” of your text on the page. Here’s a tip to see what I mean.

  1. Download the Mac widget Lorem Ipsum and install it on your Mac (or if you don’t like that, visit the Lorem Ipsum web site to get more text for your book).
  2. Click on the “paragraph” length and then copy it to your clipboard.
  3. In Font Book select the “Custom” menu item.
  4. Paste this paragraph into the large text pane.

There you have it. You can now view the “color” of the text as it will look on your page with the font that you have selected.

Do you have a writing tip using a Mac, or even a Windows computer? Let us know.

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Mar 28

As an entrepreneur and startup business I’m always thinking about how Macs are used in these environments. When you look at Apple’s demo of iWork on the iPad it makes you speculate as to what Apple has up it’s sleeve. If the iPad is showing a version of iWork on a slimmed down hardware of a laptop in an iPad, it makes you wonder about the version of iWork for regular Macs. So here are my thoughts.

  1. More than likely an iPad and MacBook Pro will have the same file format for both so that files created on either platform can be shared seamlessly.
  2. Will the new version of iWork have an export function that will allow authors to publish their books in the epub file format?
  3. Will Apple’s revenue on book sales at the iBook store be more than the typical publisher’s take? Apple’s only costs will probably be only storage and bandwidth of an author’s ebook. No physical inventory or shipping required.
  4. What is the market share of the ebook market versus the real book market share?
  5. As an author, does the pricing structure allow me to sell a physical book through one channel and give away through the iBook store an ebook? My friend Ted said he buys physical books and then scans them into his Mac to do a search and find when he is looking for the facts from the book. This is much quicker to look up a “remembered” fact when time is short than finding the book and looking for the reference. I like his approach, hence this question.
  6. Can I charge different prices for a physical book versus an ebook in the iBook store?
  7. Can the iPad version of iWork allow for manipulating graphs and charts in the book? Imagine allowing to change the data on a book’s chart or table real time, that would be cool. An truly interactive and educational book.

Personally these are some unanswered questions, and more to follow, that need to be answered before I’m ready to jump to the iBook store. Early adopters will have no problem getting an iPad and seeing the benefits, but having just come from a book sellers trade show I did not see one Kindle or other ebook reader in the bunch.

The iPad will sell and will be a success, it’s just going to take a while to get it out to the average public as it’s “too expensive” for every day book readers to buy for everyday reading. Now education and all of the books that have to be carried, that’s another story. Sound like a niche product.

Your thoughts?

Update 03/31/2010:

Ars Technica has an article titled “How Self-Published authors getting in iBookstore via Smashwords”  telling how independent publishers (formerly self published) authors will be able to get into the iBook store.

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Mar 17

I found this web site about the Boulder Book Store that helps indie authors get their books into their stores. Rather interesting article. Have to check it out and see how it goes since it’s down the road from me.

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Mar 12

Buy Now Here:

How to Start a Business: Mac Version

Well, the time has come to launch my book “How To Start A Business: Mac Version” and I’ll be giving a talk at the Colorado Springs Entrepreneur Meetup.com group on March 31st at the East library in Colorado Springs. I’ll be talking about:

  • What started me with my book idea
  • Researching the book
  • Writing the book
  • Producing the book via Print On Demand (POD) publishing
  • What’s in the future.

Hope to see you there, but I’ll have more after March 31st, so stay tuned.

Kevin

Update: 03/29/2010

I’ll still be giving my presentation to the CSE but my book has been delayed because of technical issues for a few more weeks.

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Mar 04

As an entrepreneur and business start-up we all begin somewhere.

I am finishing up my first book and am in the editing stages now and I am starting to consider how my book will look to others, and in this case, how my fonts will look in the book’s interior. A readability issue. How does my text look to the reader.

I found a quick link to a quick article that as a novice to fonts it broke fonts down so even I can choose between a few choices. The article 19 top fonts in 19 top combinations is a first start for those that need to buy a clue from their local graphic artist. But better yet, I’m a better informed customer to a future graphic artist now.

Here’s his list with headline first and text being second and I have indicated which ones are default loaded on the Mac (bold is a Y/Y, italic has at least one loaded font, so you can figure out which extra ones you need to buy):

  1. Helvetica / Garamond   Y/Y
  2. Caslon / Univers  N/N
  3. Frutiger / Minion   N/N
  4. Futura / Bodoni   Y/Y
  5. Garamond / Futura   Y/Y
  6. Gill Sans / Caslon Y/N
  7. Minion / Gill Sans   N/Y
  8. Univers / Caslon   N/N
  9. Bodoni / Futura   Y/Y
  10. Myriad / Minion   N/N
  11. Avenir / Warnock   N/N
  12. Caslon / Franklin Gothic   N/N
  13. FF Din / Baskerville   N/Y
  14. Trade Gothic / Clarendon   N/N
  15. Baskerville / Univers Y/N
  16. Akzidenz Grotesk / Garamond   N/Y
  17. Clarendon / Trade Gothic   N/N
  18. Franklin Gothic / Baskerville   N/Y
  19. Warnock / Univers   N/N

As I was going over my book I actually chose #1 above without realizing it, but I see what he means now.

But the one thing that would be helpful is if Doug actually took his comment “I could have picked Baskerville, Caslon, Garamond, or Minion, etc. (all serif typefaces) to go with Futura (a sans serif typeface)” and for us newbies he could have expanded upon this some more. Note to Doug, we just don’t have the “eye” for this stuff! If you do add to this, I’ll put your name in my upcoming book as helping me out. :-)

Looking at my Snow Leopard fonts loaded on my Mac I see that I have 203 fonts in Font Book, where do we buy a clue how to use these?

Anyone with any different ideas or comments?

Update 3/10/2010: Here are some sites to find fonts:

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