WARNING: Amazon has discontinued its affiliate program because the state of Colorado has decided to tax internet income. I WAS an affiliate with Amazon, but no longer, hence my leaving the broken links up in a sort of protest for such stupid (yes, I mean stupid here) actions by my state legislators. They’ll hear about it come election time. Why? Because the time and effort to do the paperwork for the state is less per hour than minimum wage for what I get.

If you think reading is not important, read this NPR article “Reading Practice Can Strengthen Brain ‘Highways’ “ about how reading helps the WHOLE brain.

Here are a number of books that I have read and recommend.


  1. 40 writers “moved by” God, The Bible
  2. Napolean Hill, Think and Grow Rich – gets you thinking about more than doing just a job.
  3. T. Harv Eker, Secrets of the Millionaire Mind – your money “blueprint” will tell you how far you’ll go in making it.
  4. Tom Rath, Donald Clifton, How Full Is Your Bucket? – your insides are reflected on your outside, no matter what the issues.
  5. Marcus Buckingham, Donald O. Clifton, Ph. D., Now, Discover Your Strengths – focus on what you do best and don’t “shore up” your weaknesses, but find others to cover your weaknesses.
  6. Rabbi Levi Brachman, Jewish Wisdom for Business Success – lessons learned from the Torah about the morality of business and capitalism.
  7. W. Clement Stone, The Success System That Never Fails – personal success begets business success.
  8. Mark Victor Hansen and Robert G. Allen, The One Minute Millionaire – how to approach being a millionaire.
  9. Mark Victor Hansen and Robert G. Allen, Cracking the Millionaire Code – same venue, but their 32 ways of product views are indispensable to growing your business.
  10. Seth Godin, Tribes – be the leader of your own tribe of change, forget big businesses.
  11. Seth Godin, Ideavirus – how to get a product to go viral.
  12. Chip and Dan Heath, Made to Stick – why some ideas survive and others die. Updated 10/2009
  13. Brian Tracy, The 100 Absolutely Unbreakable Laws of Business Success – personal guide to success.
  14. Donny Deutsch, The Big Idea – how others have started with nothing and made their life change.
  15. Guy Kawasaki, The Art of the Start – most detailed view of starting a larger business.
  16. John C. Maxwell, Failing Forward – how to handle and learn from failure.
  17. Bo Burlingham, Small Giants – you don’t need to be the next Microsoft or Apple, small can still be great.
  18. Mark Sanborn, The Fred Factor: How Passion in your Work and Life Can Turn the Ordinary into the Extraordinary– how to approach each and every day.
  19. John C. Maxwell, There’s No Such Thing As Business Ethics – ethics are ethics, period!
  20. Thomas J. Stanley,  The Millionaire Next Door – what a millionaire really looks like.
  21. Michael E. Geber, The E-Myth Revisited – where startups fail the most.
  22. Michael E. Geber, E-Myth Mastery – broader view of startups.
  23. Rieva Lesonsky and Staff of Entrepreneur Magazine, Start Your Own Business – great overview of most of the issues involved in starting a business.
  24. Seth Godin, Purple Cow – transform your business.
  25. Beth Andrus, The Essential Business Handbook – key ingredients need to start and run a business such as Federal ID#, bank account, etc.
  26. Rhonda Abrams, What Business Should I Start? – what are you interested in in starting up?
  27. Rhonda Abrams, Successful Business Research – doing your due diligence and researching the feasibility of starting a business.
  28. Rhonda Abrams, Six Week Start-Up – starting up in six weeks
  29. Rhonda Abrams, The Successful Business Plan – for larger businesses.
  30. Jeff Gitomer, Little Red Book of Selling – if you don’t sell, you won’t be in business long.
  31. Zig Ziglar, See You At The Top – how to motivate yourself.
  32. Jim Collins, Good to Great – defining long range business growth.
  33. Jim Collins, Built to Last – how businesses were defined and that foundation kept them in business for the long haul.
  34. Christine Comaford, Rules for Renegades – a “true grit” account of what it takes to build a large business.
  35. Larry Julian, God is my CEO – He has your back.
  36. Robert A. Watson and Ben Brown, The Most Effective Organization in the U.S.: Leadership Secrets of the Salvation Army – you can be effective even doing good.
  37. Peter M. Senge, The Fifth Discipline – how you view learning.
  38. Max Depree, Leadership is an Art – oh so true.
  39. David Allen, Getting Things Done – about being personally productive.
  40. Eliyahu M. Goldratt, Critical Chain – the real view of project management
  41. Eliyahu M. Goldratt, The Goal – what is your goal?
  42. Fredrick Brooks, The Mythical Man-Month – a view of people and project management.
  43. Donald Wheeler, Understanding Variation: Key to Managing Chaos – how decisions made with poor data can waste resources.
  44. W. Edwards Deming, Out of the Crisis – Helped Japanese overcome their “second place” quality showing as evidence by Honda and Toyota.
  45. Edward De Bono, Six Thinking Hats – the various viewpoints of problem solving.
  46. Tom DeMarco, Slack – how people can’t switch thinking from one subject to another like a machine, there are delays.
  47. Spencer Johnson, Who Moved My Cheese – watching for change.
  48. Ken Blanchard, Gung Ho! – getting your people motivated
  49. Ken Blanchard, Raving Fans – how to get raving fans for your business
  50. Ken Blanchard, Whale Done! – positively affecting others
  51. Malcolm Gladwell, Tipping Point – how most large society changes start slow but occur at a tipping point.
  52. Jim Loehr and Tony Schwartz, Power of Full Engagement – monitoring your physical and emotional energy level will determine your productivity.
  53. Tim Sanders, Love is the Killer App – think abundance, not scarcity.
  54. Ed Oakley & Doug Krug, Enlightened Leadership – ask the right questions, get the right answers.
  55. Richard Oppenheim, Getting You Past Go –  How to get unstuck and stay unstuck forever. Updated 10/2009

What are your favorite books?

You can also see Paul Graham’s view of startup book library.


Books to Read — 5 Comments

  1. Pingback: WNTN 029: How to start a business, interview with Kevin Cullis – TechPodcasts.tv

  2. hey !! how are you ??
    I want to learn how to write an atracttive blog . or interesting blog.
    Can you recommend me a book about that??

    thank you !!

    • I wish I knew good blogging books, but I think there are better blogs about it than books. Just keep searching and you’ll find something that you’ll like and fits what you’re looking for. All I’ve learned is reading other blogs.

  3. Why don’t you promote local books stores and not amazon – who are far to big and will put us all out of jobs.

    • Michael,

      I promote both big and small. If you look on the right on my web site you’ll see that I have my book listed at Indie.com and some local CO book stores. Also, indie book stores can purchase my book any time they’d like through Createspace.com’s EDC (Expanded Distribution Channels). There are not restrictions to getting my book.

      My frustration as an author is not knowing WHO ordered my book. I have a basic idea of the area, but not the vendor or customer. That’s marketing information that is crucial for any business person, including authors, to find out how to further serve their ideal clients.

      As with any business, I’m open to how to make it better for all of us: authors, vendors, and customers.


      P.S. It also means that local book stores (and businesses) need to adapt to changing market conditions (like when Wal-Mart comes to town), just like I do.

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