Straight to your customer

Here’s a great video by Gary Vaynerchuk who sees what good entrepreneurs see as the changing face of business models. He encapsulates the right approach as to what is happening to old business models of the media.

So what is the take away from Gary’s video?

Launch your business without the validation and “expertise” of other gatekeepers and go straight to your customers. Here’s the steps:

  1. Launch – it to your customers
  2. Listen – to what they are saying, if they are saying anything to you at all
  3. Learn – to hear what they are wanting, not just what they are saying
  4. Lean – toward the direction that you need to change to

Simple enough.

The rules have changed.

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