Check out the Heinlein Group Publishing web site for my guest blog post.
Let me know what you think.
Jun 25
When you’re an entrepreneur you’re always looking out to know if what you’re being told is what is actually being sold you. Well, Apple is calling it’s new iPhone 4 display “Retina Display” and according to Bryan Jones and his blog post “Apple Retina Display” Apple is living up to it’s marketing.
Good, glad that that is settled. Now where is my debit card, I need to take a trip to the AT&T or Apple store.
Jun 23
As an entrepreneur and startup there is one thing that you work on: if you can’t do it yourself, hire someone to do it for you. Creating new documents can take time, but designing templates, or finding someone else’s designed templates, can save you time in the many tasks that
Inkd is just one such company the designs iWork templates, including a number of sections of free templates, both free to download and upload your own designs.
StockLayouts is another iWork Pages template web site with nicely designed templates for business use.
Check out both sites and see if you can reduce the amount of time it takes you to get your marketing up and out the door.
If anything, you can get some great ideas from them to try out yourself. It may take longer, but you’ll increase your Mac and iWork skill set and get things done yourself.
Jun 20
If you design a product or service be aware that there are both positive and negative consequences to your product design. Notice here the comments about “The Club” for preventing car theft. It actually ENHANCES the chances of being stolen. Why? Check out this article “What car thieves think about The Club” about engineering and auto theft prevention.
So, definitely have someone take a look at your product before you put it to market to see if you’re not helping the wrong persons.
Jun 17
Here’s a good laugh for the day.
Jun 10
Here’s the link to order my new book, “How to Start a Business: Mac Version” from Createspace.com.
Let me know your thoughts.
Jun 09
As an entrepreneur and startup junkie (I’m just starting) I always wondered how things get started.
When my wife and I were watching one of our favorite shows, Diners, Drive Ins and Dives, I’ve been struck at who started the restaurant and why. Which, by the way, is always scouting for new “meat” to do a few new shows. Most content providers are.
After watching it for a number of years I’ve come to the conclusion that most of the establishments that Guy Fieri showcases is an aspect that the McDonalds and Starbucks has not done and will never do. An entrepreneur has a decision to make:
Going craft, commercial, or a mixture of both.
What do I mean?
I’ll use the example of my wife’s quilting.
Quilting: Handmade, sewing machine made, or a mixture.
Handmade = Craft. First, when my wife has the time she loves to do handmade quilts. I guess it is no different than if I can have a wood shop in our garage. But she loves to quilting and loves the work and the appreciation from those that receive them. They are truly made with love and care. But if you were to sell them one of two perspectives would happen. First, she’d either get paid pennies per hour for her work, or she’d charge an arm and a leg, but even then she’d have to be a top notch quilter to get those prices. But most consider her work “priceless” and therefore won’t part with them for any amount of money.
Machine made = Commercial. Now machine made is broken down into two perspectives, large companies using sewing machines or the ladies using their own. The large companies that employ lots of workers to turn out quilts in volume so that everyone can get a quilt to throw on their bed for lower costs. Or, ladies use a sewing machine to get their quilt done quicker for function, a lower “quality.”
Diners et al.
So Fieri goes for the craft of the food business, the best of the craft of the food. Maybe not the best maybe health- or calorie-wise, but he does showcase the uniqueness of each small business compared with the Olive Gardens and McDonalds businesses. They’re the commercial food companies, with some having, maybe, some craft thrown in with their product.
So describe your business, are you going craft, commercial, or a little of both?
Jun 07
I got my first review back of my book, here it is:
“Oh My Goodness! Kevin Cullis has written the most information rich, spell-binding business book I have ever read! Kevin’s business-entrepreneurial advice is sound and meshing the Mac (tool) and starting a business (process) into one concept is brilliant. It’s detailed with informative lists and how to use them but not at the cost of boredom. The example stories are inspirational. How to Start a Business: Mac Version covers every aspect of running a business A to Z regardless of its type. This one will definitely be in my highly recommended and ‘review many times’ library.” Chris Lott – VP of Sales DataTel Communications
Coming soon to book seller near you (online, of course)
Kevin
Jun 03
