Marketing imperfection increases sales and reduces waste

Having read years ago about a restaurant that was having a bad “table” that no one wanted to sit at for their meal, the restaurant decided to change how their customers viewed that one table near the front door and market it specifically to attract a small demographic of their current clientele.

But it’s not just a restaurant’s table, it’s also other aspects of one’s business: product seconds, defectives, etc. Here is what one industry market leader did to change the view of their customer toward imperfect products.

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New book coming out: “Bible Secrets for Startups and Entrepreneurs.”

I have been on a tear these last few months on a new project, a new book. It’s titled “Bible Secrets for Startups and Entrepreneurs” that is meant for Christians, Jews, and anyone that is interested in what the Bible has to say about business.

All of us need a purpose, a path, to which we need to focus our time and energy on, and when we don’t have it, we feel lost. Last fall I met with a few individuals and they all said that I and a “deer in the headlights” look about me. I sort had an idea of what to do, but had lost my direction. That is, until.

Until I met someone that because of our similar backgrounds we were able to see some issues that needed to be addressed.

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When is great advice really great advice?

I was recently at some very active training with a high performance level individual, meaning, he is VERY well known in his area of expertise. Dale Comstock: American Badass. Nationally known. He told us what he wanted us to do, then he showed us or demonstrated what he wanted us to do. But in all reality, these two steps were only half the problem.

While he was giving good advice, I did not take a small portion of what to change because of previous training I had had, i.e. he did not give me a good enough reason to change. However, I did listen and learn from him what he taught.

But what was the problem?

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Business failure = stinking at both your craft and your business

There are generally two ways that you fail at business and both of those reasons rely upon you, your thoughts, and most importantly, your actions. Winston Churchill said it best about business:

Some people regard private enterprise as a predatory tiger to be shot. Others look on it as a cow they can milk. Not enough people see it as a healthy horse, pulling a sturdy wagon.

So let’s take a quick look at the two areas that create a business or create a failure. But the main focus is having a health horse that pulls the wagon of your family’s life.

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How to Start a Business: Mac Version book review

As with any author, making sales is your secondary objective. But of primary issue is: How has my writing, in this case my book, helped you in your life? Has it made you laugh? Provided a mental vacation away from the trials and tribulations of life? Or did it improve your life in some way so that I motivate you to continue on?

When it comes to book reviews, a writer and author is always looking to see that the efforts that the efforts one puts in one gets positive feedback. Jan Verhoff, Web Designer and Internet Marketer, got a copy of my book and gave her thoughts about how I did.

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Be curious about opportunities beyond your current viewpoint

When you’re working in a job or doing a job, you only see what is in front of you, rarely looking up or taking the time to see what is around you. Here is a perfect example of someone that not only shows, but demonstrates to others the potential and possibilities that are in front of them.

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To be or not to be….an expert?

I was recently told that I needed to prove that I was an expert to my audience. Yes, PROVE, that I am an expert at what I do. With that statement I am able to debunk it rather quickly with a real life example. One in which early in my writing career, i.e. my first book, I was able to see past this issue because of this one example.

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